Analyst - Customer Analytics North East at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Mission:

• To assist in collecting, evaluating, and preparing research and/or other complex statistical data, narrative reports or presentations, and recommendations to have a better understanding of the customers’ needs at a micro-market level.

Description:

• Own regional BI architecture:
• • Power BI dashboards
  • Automated data pipelines
  • Single version of truth for the region
• Deliver state, LGA, cluster, and site-level analytics across:
• • Revenue
  • Subscribers
  • Usage (Voice/Data)
  • Quality of Experience 
  • Site profitability
• Proactively identify:
• • Underperforming micro-markets
  • White spaces and demand gaps
  • Early warning signals (churn risk, congestion, site profitability)
• Replace static reporting with predictive and prescriptive insights.
• Handle advanced ad-hoc analytics for RGM and regional leadership.
• Support localized go-to-market strategies:
• • location-specific offers
  • Channel mix optimization
  • Sales deployment targeting – GC opportunity mapping
• Integrate external data (population, income proxies, mobility, POIs) into insights.

Education:

• First degree in Economics, Statistics, Mathematics, Computer science, Engineering, or any related field.
• Fluent in English. 

Experience:

3-7 years’ working experience which includes:

• 2 years in a business analyst or business analyst support role
• 2 years’ work experience within data analysis, programming, reporting or general business experience, including formal business/market analysis and data manipulation/ mining experience. 
• Understanding of Marketing Analytics by channel

Method of Application