Amo Farm Sieberer Hatchery Limited has a Vision to be the market leader in the Day Old Chicks market; through exceptional quality products and services that will guarantee profitable poultry farming.
Job Purpose
- Drive business growth through strategic partnerships, lead generation, and revenue-focused initiatives.
- Strengthen and manage the company’s internal and external communications to enhance brand reputation, stakeholder engagement, and visibility.
- Develop and execute communication strategies that align with business development goals and company values.
- Achieve improved brand recognition, stakeholder trust, and financial growth.
Roles and Responsibilities
Business Development:
- Develop and implement sales and marketing strategies to achieve revenue and growth objectives.
- Identify, cultivate, and manage new and existing business opportunities in domestic and international markets.
- Build and maintain strong relationships with key customers, partners, suppliers, and stakeholders.
- Conduct market research and competitive analysis to identify trends, opportunities, and potential risks.
- Collaborate with sales and marketing teams to design and implement promotional campaigns.
- Participate in trade shows, conferences, and industry events to represent the company and explore new markets.
- Negotiate contracts and agreements with clients, distributors, and service partners.
- Prepare reports and presentations on business development performance, including KPIs and market insights.
- Manage budgets, forecasts, and financial planning relevant to business development initiatives.
Communications Management:
- Develop and implement comprehensive communication plans to support company objectives, brand positioning, and key messaging.
- Create and manage compelling content for internal and external audiences, including press releases, newsletters, websites, social media, and marketing materials.
- Serve as the brand custodian, ensuring consistency in tone, visual identity, and message across all channels.
- Manage media relations and act as the main point of contact for media inquiries and press engagements.
- Support internal communications to enhance employee engagement, alignment, and corporate culture.
- Monitor public and industry perception, proactively managing reputation and crisis communications.
- Oversee the production of communications collateral and supervise external vendors (e.g., designers, writers, PR agencies).
- Track and report communications performance metrics (e.g., reach, engagement, sentiment) and recommend improvements.
Qualifications & Experience
- Bachelor's Degree in Business Administration, Marketing, Communications, or a related field.
- Minimum of 8 - 10 years’ experience in business development, corporate communications, or strategic marketing, with at least 3 years in a managerial or leadership role.
- A Master’s Degree or relevant professional certification (e.g., CIM, PMP, IABC) is an added advantage.
- Experience in agribusiness or FMCG industry is strongly preferred.
Required Skills and Competencies:
- Strong verbal and written communication skills.
- Excellent relationship and stakeholder management abilities.
- Proficiency in business planning, analysis, and strategy execution.
- Expertise in media relations, content creation, and corporate storytelling.
- Skilled in Microsoft Office tools, calendar management, and digital communication platforms.
- Good negotiation and presentation skills.
- Experience in or understanding of the poultry/agricultural sector (preferred).
- Ability to multitask and meet deadlines under pressure.
- High attention to detail and commitment to quality.
- Knowledge of branding, marketing, and reputation management best practices.
Expected Behavioural Competencies:
- Resourcefulness: Creative and adaptive problem-solving approach.
- Dependability: Consistently delivers quality work on time.
- Passion: Demonstrates enthusiasm and commitment to the company’s missi.
- Integrity: Upholds high ethical and professional standards.
- Promptness: Responds to tasks and communications in a timely manner.
- Accountability: Takes ownership of outcomes and performance.
- Professional Image: Acts as a brand ambassador, representing the company positively.
Method of Application
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