Seerbit is a fast growing Financial Technology company that seeks to bridge the gaps identified in Africa�s payment ecosystem, with presence in over 10 African countries and aggressively expanding our footprint in Africa. We are on a mission to shape the future of commerce not just in Africa but across the globe. Our results-driven environment enables us to build better products, grow faster and empower everyone on our team to impact our business and our mission to close the payment gaps in Africa.
What we need
- We are seeking to hire a consumer insights and project research specialist who will be responsible for collecting, analyzing, and interpreting data related to consumer behavior, market trends, and competitive positioning.
- This role supports strategic decision-making and marketing efforts by providing actionable insights and recommendations based on research findings.
What you will do
- Plan and execute research projects to gather data on consumer preferences, attitudes, and behaviour.
- Collect and analyze data from various sources to support strategic decision-making.
- Plan and Execute surveys, focus groups, and interviews to collect quantitative and qualitative data from consumers.
- Manage data collection tools and platforms for research projects.
- Apply advanced data analysis techniques, including statistical analysis and predictive modelling, to derive actionable insights.
- Analyze and interpret data to identify trends, opportunities, and threats in the market.
- Present findings in clear, visually engaging formats and contribute to data-driven decision-making processes.
- Utilize statistical and data analysis tools to extract meaningful insights from raw data.
- Stay updated with industry regulations, technological advancements, and economic trends impacting the payments fintech sector.
- Provide forecasts and predictive analytics based on data analysis and market research to inform business strategies.
- Monitor competitors activities and market positioning to assess strengths and weaknesses.
- Identify market gaps and recommend strategies to gain a competitive edge.
- Segment the target audience based on demographics, psychographics, and buying behaviour.
- Develop personas and profiles to better understand consumer needs and preferences.
- Create clear and concise reports, presentations, and visualizations to communicate research findings to key stakeholders.
- Make recommendations based on insights to guide marketing, product development, and business strategy.
- Work closely with cross-functional teams to integrate research insights into their activities.
- Collaborate with external research firms or agencies when needed.
- Ensure that all research activities comply with ethical standards, privacy regulations, and data protection laws.
Requirements
- A degree in a relevant field such as Computer Science, Marketing, Finance, Data Science, Economics, or a related discipline.
- 3 years of proven experience in consumer insights, market research, or data analysis.
- Proficiency in data analysis tools and software (e.g., Power BI, Excel, Python).
- Strong analytical and critical thinking skills.
- Data-driven decision-making.
- Excellent communication and presentation skills.
- Project management and organizational
- Proficiency in data analysis tools and software.
- Knowledge of statistical techniques and research methodologies.
- Attention to detail and ability to work with large datasets.
- Strong business acumen and market awareness.
- Ability to adapt to changing market conditions.
- Ethical and legal research conduct.
Method of Application
Signup to view application details.
Signup Now
