Manager - Geo-Marketing Analytics at MTN Nigeria

MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.

Mission: 

Manage and support commercial performance in Nigeria at the micro-market level, utilizing analytical tools to generate key reports, analysis, interpretation, and distillation of intelligent information and actionable insights from internally and externally sourced customer data towards ensuring business revenue and market share targets are met and exceeded.

Description:

• Use market analysis, customer satisfaction, and internal service costing data to develop and manage value-based pricing strategies across the full range of MTNN products and services.
• Ensure the integrity of enterprise financial information by applying the correct business rules and ensuring they are adhered to.
• Prepare key analytics for the engine room program to determine priority areas for review and the types of new analysis required to understand and drive commercial improvement.
• Manage the dashboard tool, field surveys, and initiative tracker tool, and create new tools as required.
• Follow up on progress on initiatives and coordinate collaboration across the organization (e.g. Network Group, Information Systems, Sales & Distribution) to ensure an impact on business results:
  • Regular consultation and follow-up with S&D regional leaders and the customer consultant ensure the execution of agreed actions and initiatives. 
  • Proactive identification, mitigation, and escalation where required of challenges facing the Engine Room Program implementation. 
  • Follow up with the Regional S&D Engine Room Program head to ensure the Engine Room Program meetings are scheduled and are held. 
• Manage two engine rooms comprising up to 300 LGAs and drive increased revenue growth in LGAs undergoing Engine Room Program initiatives.
• Review and evaluate the weekly engine room program dashboards as a preparation for the regional engine room programs and discuss:
  • Discuss dashboard results with the Engine Room Program leader and Customer Consultants (CC) leads ahead of the Engine Room Program meetings.
• Assist Engine Room Program leaders to escalate issues or requests and liaise with Head Quarters (HQ) functions for quick resolution: 
  • Support escalation from Engine Room Program leaders to the National Engine Room Program.
  • Track and monitor Engine Room Program activities and ensure timely resolutions of escalated issues or requests.
• Oversee the collection, processing, and analysis of geospatial and location-based data from various sources.
• Utilize advanced analytical tools and techniques to derive insights on market trends, customer behavior, and the competitive landscape.
• Leverage location data for strategic decision-making.
• Analyze network coverage, service quality, and infrastructure gaps based on geographical insights.
• Optimize network deployment by identifying high-traffic areas and coverage gaps.
• Use location analytics to enhance network performance and capacity.
• Assess potential markets for expansion.
• Evaluate the suitability of the site for new towers or retail outlets.
• Analyze competitors' network presence and customer distribution.
• Identify areas where MTNN can gain a competitive edge.
• Understand customer behavior based on location.
• Coach and train the team to ensure understanding of the objectives and goals of the department, awareness of set targets and requirements, and regular review of their training needs.
• Review the performance of individual team members and complete appraisals in accordance with the employee performance appraisal procedures and time schedules.

Education:

• A first degree in computer science/engineering, information systems management, business, economics, or any other related field, with appropriate on-the-job training from relevant professional experience.
• A Master of Business Administration is highly desirable. 
• Fluency in English

Experience:

6–13 years’ experience, which includes:

• Minimum of 3 years’ experience in an area of specialization (geo-marketing, location analytics, or a related field within the telecommunications industry) with experience in supervising or managing others
• Experience working in a medium to large organization 
• Proven experience in managing and leading analytical teams
• Experience in sales channel

Method of Application