Ecobank Transnational Incorporated (ETI), a public limited liability company, was established as a bank holding company in 1985 under a private sector initiative spearheaded by the Federation of West African Chambers of Commerce and Industry with the support of the Economic Community of West African States (ECOWAS). In the early 1980’s foreign and state-owned banks dominated the banking industry in West Africa. Commercial banks in West Africa owned and managed by the African private sector were a rarity. Its founders created ETI with the objective of filling this vacuum. The Federation of West African Chambers of Commerce promoted and initiated a project to create a private, regional banking institution in West Africa. In 1984, Ecopromotions S.A. was incorporated. Its founding shareholders raised seed capital for feasibility studies and the promotional activities leading to the creation of ETI.
Industry and Market Trend Analysis
- Track developments in the financial services industry (e.g. CBN regulations, fintech disruption, inflation, interest rates, FX dynamics).
- Monitor macroeconomic indicators that affect lending, deposits, investment products, and customer behavior.
Competitor Benchmarking
- Analyze competitor banks’ products, pricing, branch expansion, digital offerings, and campaigns.
- Provide competitive intelligence reports for business units, senior management, and strategic teams.
Customer & segment Insights
- Study customer acquisition, retention, and churn rates across segments (Retail, SME, HNWI, LOC & EFS).
- Identify behavioral trends in channel usage, digital adoption, and product uptake (cards, loans, savings, etc.).
Performance Reporting and Dashboarding
- Develop and maintain dashboards (Power BI, Excel) showing market share, revenue trends, and segment performance.
- Generate reports that track product penetration, fee income, and cross-sell ratios.
Support Strategic Initiatives
- Provide intelligence to support product development, new market entry, branch optimization, and digital transformation.
- Assist in pricing strategies, marketing campaign planning, and competitor threat assessments.
Collaboration Across Business Units
- Work with Retail, Commercial, LOC, HNWI, Payment and Strategy teams to supply tailored insights.
- Support quarterly business reviews, board reporting, and investment/expansion decisions.
Experience & Qualifications
- Bachelor’s degree in computer science, Mathematics, Statistics or Business Management
- Working knowledge of data mining using SQL, ETL, and Excel
- Demonstrated experience in executing presentations of technical and business level data.
- Knowledge and familiarity with Tableau is a plus
- Proven ability to synthesize analytics and research results into clear insights, and to deliver actionable recommendations.
- Business writing and presentation skills for executive reporting
- Ability to link market signals with financial impact
Method of Application
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