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Marketing Data Analyst at GBfoods

GBfoodsLagos, Nigeria Data and Artificial Intelligence
Full Time
"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago. Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand'Italia and Gino. Its innovative character, the local recipes, its commitment to society and to an optimal nutrition through daily meals of which its products are part of, are the key of its success.

About the job

  • We are seeking a skilled Data Analyst to support our marketing team by transforming data into meaningful insights.
  • The ideal candidate will have strong analytical skills, experience with marketing metrics, and proficiency in tools like Excel, SQL, and Power BI or Tableau.

Key Responsibilities

  • Analyze campaign performance and consumer data to provide actionable insights
  • Develop dashboards and regular reports for key marketing KPIs
  • Collaborate with the team to test and measure the impact of marketing initiatives
  • Support segmentation, targeting, and customer journey mapping.

Knowledge & Experience

  • 2 - 4 years in a data analytics or marketing analytics role, preferably within a consumer-focused or marketing-driven environment
  • Strong experience in business analytics
  • Proficient in Excel, SQL, and data visualization tools (e.g., Power BI, Tableau)
  • Experience with Nielsen, Kantar
  • Familiar with digital marketing metrics and CRM platforms
  • Analytical, detail-oriented, and a good communicator.

Method of Application

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