AREWA24 was launched in 2014 to fill a glaring void of locally-produced Hausa language entertainment and lifestyle programming that authentically reflects Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 is available to over 80 million Hausa speakers across Nigeria and in neighboring countries through its 24/7 Free-to- Air satellite channel. AREWA24 is now available throughout Nigeria on the popular DStv and GOtv payTV platforms. All episodes of AREWA24’s original programs are available for free on YouTube directly after their premier broadcasts. AREWA24’s digital, social and mobile media platforms serve a vibrant community that is fully engaged with the channel’s all-Hausa language content and shares the company’s mission of reflecting "pride in culture.”
Key Responsibilities:
- Analyze audience data, ratings, and content performance
- Conduct research on programs, trends, and competitors
- Provide insights to guide content acquisition and scheduling
- Track program performance and prepare reports
- Collaborate with programming and production teams
Requirements:
- Bachelor’s degree in a relevant field
- Minimum of 5 years’ experience in research or data analysis
- Strong analytical and reporting skills
- Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau)
- Good understanding of TV ratings and audience measurement
Method of Application
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