MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Manager - Proposition and Customer Insights - Teens
Division: Marketing
Mission:
- To implement, monitor, and report on customer connection, usage, and retention initiatives to drive the achievement of business objectives for the teen segment of the consumer market.
- Provide relevant and up-to-date information to aid proper decision-making within the authority limits of the brand manager.
Description:
- Implement marketing strategies and initiatives to drive the acquisition, usage, and revenue growth of MTNN’s teen segment customers.
- Manage and coordinate brand promotion, product launches, and re-launches from end-to-end.
- Develop a work implementation plan, ensuring it is in alignment with the business strategy of the segment.
- Continuously identify, review, and monitor the demographic profiles of the teen segment customers.
- Work with the Teen Segment Manager in the development of advertising and communication concepts in support of MTN’s brand-building initiatives that can be successfully executed in the Teen Marketplace.
- Maintain and build the teen brand through advertising, media, and any other marketing means while managing relationships with key media agencies daily.
- Provide stakeholders with relevant information needed for a proper and timely evaluation of projects and plans.
- Research industry evolution and competition’s activities in order to identify segment-specific gaps and strategies in order to exploit them to MTNN's advantage.
- Analyze relevant best practices and provide recommendations to the segment manager, Teen.
Education:
- First degree in any related discipline
- Fluent in English
Experience:
3–7 years’ experience in an area of specialization, with experience working with others
- Customer contact and understanding of consumers.
- Marketing plans, advertising materials, and product life cycle monitoring
- Experience in the Telecommunications Industry/FMCG
Method of Application
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