MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Manager - Master Brand Youth Teens Data Digital Convergence Group Projects
Division: Marketing
Mission:
- Develop Thematic, Voice centric and Enterprise solutions campaigns that build strong brand equity as well as guide customers into the immersion of a bold new digital world so they can make progress in life and leverage brand assets to drive customer acquisition, retention and incremental usage across all customer and Business segments.
Description:
- Develop and execute brand equity building strategies for Masterbrand.
- Support to manage strategic framework for the development of Thematic, Voice & Data propositions for Youth, Teens, Digital services and other Enterprise/Group- wide business campaigns.
- Monitor key market indices as they affect brand perception, preference, affinity, equity, revenue and market share.
- Assist in developing rollout plans and route to market strategy for all thematic campaigns
- Assist in developing communication materials for all Thematic, Voice & Data propositions for Youth, Teens, Digital services and other Enterprise/Group- wide business campaigns.
- Develop, execute and manage brand equity and affinity growing projects and support segments on other brand building projects
- Conceptualize consumer acquisition and usage increment promotions in conjunction with segment managers to leverage brand properties
- Leverage MTNF initiatives to enhance brand equity (Develop cause marketing advertising campaign with Corporate Services)
- Provide Brand support to other functions like HR/Network Group/IT, Risk, Investor Relations, CR etc.
- Supervise and manage all relevant advertising agencies with the brand managers.
- Manage production of advertising creative materials e.g. Outdoor, TV, Press and Radio etc
- Monitor Competitor activities – (Other Telcos, MVNOs, FMCGs)
- Support Strategic Management of all thematic campaigns in building brand equity, data & voice proposition initiatives to stimulate adoption as well as Group/Enterprise-wide business campaigns to drive product awareness/adoption in business communities.
- Ensure prominent visibility of all MTN branded Enterprise-wide business campaigns across the country, using both traditional and digital mediums of advertising.
- Manage documentation and coordination of the creative agency. Documentation will include but not restricted to, raising contracts, processing payment, resolving any issues etc.
- Ensure compliance with the MTN brand CI rules across all branding materials; POS materials, merchandising materials etc.
- Ensure Thematic, Voice & Data propositions for Youth, Teens, Digital services and other Enterprise/Group- wide business campaigns are deployed effectively to deliver business objectives to the brand in time, to cost and in-full.
- Effective monitoring of competitor’s activities and consumer promotions initiatives etc.
- Support in formulating marketing communication strategies for brand building initiatives to drive brand equity and TOMA.
- Formulate communication strategies designed to drive adoption for voice propositions and Enterprise business offers.
- Coordinate all Advertising, Public Relations and Events related to thematic launches.
- Develop communication messages that will position MTN as network of choice in the minds of individual customers and business entities thereby achieving mental leadership in the adoption of products, services and solutions.
Education:
- First degree in related discipline
- Tertiary qualification in marketing, economics or any other social science
- MBA will be an additional advantage
- A professional qualification of CIM or any other marketing related professional body
- Member of NIM (Nigerian Institute of Marketing)
- Membership of ARCON would be an added advantage.
- Fluent in English
Experience:
3-7 years’ experience which includes
- Minimum of 3 years’ experience in an area of specialization; with experience in supervising/managing stakeholders
- Experience working in a medium to large organization
- Experience in brand management and project management in a marketing department or advertising
- Experience of Brand strategy, Positioning, and Communication strategy with broad knowledge of brand management
- Excellent Marketing communication skills especially in the development of communication messages.
- Experience in stakeholder management/engagement
- Experience in FMCG or telecommunications market
Method of Application
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