MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a call following the globally lauded Nigerian GSM auction conducted by the Nigerian Communications Commission earlier in the year. Thereafter the company launched full commercial operations beginning with Lagos, Abuja and Port Harcourt. MTN paid $285m for one of four GSM licenses in Nigeria in January 2001. To date, in excess of US$1.8 billion has been invested building mobile telecommunications infrastructure in Nigeria. Since launch in August 2001, MTN has steadily deployed its services across Nigeria. It now provides services in 223 cities and towns, more than 10,000 villages and communities and a growing number of highways across the country, spanning the 36 states of the Nigeria and the Federal Capital Territory, Abuja. Many of these villages and communities are being connected to the world of telecommunications for the first time ever. The company\'s digital microwave transmission backbone, the 3,400 Kilometre Y\'elloBahn was commissioned by President Olusegun Obasanjo in January 2003 and is reputed to be the most extensive digital microwave transmission infrastructure in all of Africa. The Y\'elloBahn has significantly helped to enhance call quality on MTN network.
Reports To: Manager - Proposition and Customer Insights High Value
Division: Marketing
Mission:
- Responsible for analyzing customer data and market trends to inform proposition development and optimization.
- Work closely with cross-functional teams to develop customer-centric propositions that drive business growth.
- To implement, monitor and report on customer connection, usage and retention initiatives to drive achievement of business objectives for market segment of the consumer market.
- Analyst will support the Manager, HV Segment in the execution of the Segment’s strategy
Description:
- Ensures market penetration, growth and profitability through effective implementation of postpaid and segment strategies
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
- Develop work implementation plan, ensuring it is in alignment with the business strategy of the segment.
- Maintain and build brand strength through advertising, media and any other marketing means, managing relationship with key media agencies
- Manage and coordinate brand promotion, product launch and re-launch from end-to-end.
- Responsible for end-to-end implementation of operational strategy for acquisition & retention of postpaid customers via strategic and tactical interventions
- Prepares /compiles agreed periodic reporting for the attention of the Manager, High Value
- Conduct frequent product testing for all products/tariff plans and resonating capabilities on the products
- Collaborate with CuS, S&D, Brands & Communication, finance, HR Learning & development etc. to ensure flawless execution of HV products and initiatives
Education:
- First degree in any relevant discipline
- Fluent in English
Experience:
3 - 7 years’ experience in an area of specialization; with experience working with others
- At Least 2 to 3 years’ experience in segment management
- Customer contact and understanding of customer behavior
- Marketing plans, advertising materials and product life cycle monitoring
- Experience in Telecommunications Industry/tech
- Experience in Project Management
- Proficient use of MS Office Suite (Excel, PowerPoint, Power BI, ERP)
Method of Application
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