Matrix Energy Group is a rapidly growing indigenous and integrated Oil Marketing and Trading Company in Nigeria, with business interest that covers shipping, commodities trading, depot operations, fertilizer blending, and trading, exploration, and haulage services.
JOB PURPOSE:
Manage the implementation of initiatives that boost Matrix Energy Group's brand visibility and engagement with its target audience. This role is also responsible for operational execution of internal and external communications through various media and communication channels.
RESPONSIBILITIES AND ACCOUNTABILITIES
- Develop and execute comprehensive communication strategies aligned with corporate objectives.
- Manage the planning and creation of content for various communication channels, including social media, websites, newsletters, and press releases.
- Maintain and evolve the brand identity in line with business goals and stakeholder expectations.
- Ensure that marketing materials and communications adhere to the Matrix Energy Group brand guidelines.
- Manages the content calendar and schedules posts across different platforms to ensure a consistent, timely and appropriate brand image for Matrix Energy.
- Support the development and implementation of social media strategies in Matrix Energy to enhance brand visibility and engagement.
- Track the social media metrics and prepare reports to assess the effectiveness of social media campaigns for Matrix Energy Group.
- Support in the creation and maintenance of brand collateral such as brochures, presentations, and other promotional materials.
- Coordinate corporate events, press briefings, product launches, industry conferences, and sponsorships.
- Drive employee engagement through clear, consistent, and motivating internal communication.
- Manage communication during organizational changes, e.g., restructures or policy shifts/changes.
- Manage the drafting and distribution of press releases to media outlets.
- Monitor media coverage and compile daily or weekly media reports.
- Organize and manage media events, press conferences, and other public relations activities.
- Assists in the development and distribution of newsletters, emails, and other communication materials to keep employees informed and engaged.
- Keep a record of and analyze feedback from stakeholders to improve communication strategies in Matrix Energy.
- Prepare annual reports, sustainability reports, and other corporate publications.
- Manage the planning and execution of corporate events, conferences, and community engagement activities
- Track the expenses for branding and communication activities in Matrix Energy Group.
- Coordinate with external vendors and agencies to produce marketing materials and services
- Maintains records of all communication activities, materials, and correspondences in Matrix Energy Group.
- Ensures that all communications comply with industry regulations and Matrix Energy Group’s policies
- Perform any other task assigned by the Head, Corporate Services.
QUALIFICATION REQUIREMENTS
- Bachelor’s degree in marketing, communications, public relations, journalism or a related field.
- Minimum of 5-6 years of experience in brand and corporate communications related roles.
- A relevant professional certification in corporate communication is an added advantage.
- Experience in the oil and gas industry is preferred.
SKILLS REQUIREMENTS
- Ability to develop and implement brand and internal, and external communications policies and procedures.
- Excellent writing and editing skills for creating press releases, articles, social media posts, and internal communications.
- Ability to create initiatives to boost employee engagement.
- Strong verbal communication for interacting with media, stakeholders, and internal teams.
- Good understanding of brand strategy and ability to maintain brand consistency across all channels.
- Ability to create engaging and relevant content for various platforms.
- Experience in planning, executing, and monitoring marketing and communication campaigns.
- Proficiency in managing social media platforms and understanding social media metrics and analytics
- Ability to analyse data to measure the effectiveness of communication strategies and campaigns
- Hands-on graphic design skills to create visual content
Method of Application
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