datatrota
Signup Login
Home Jobs Blog

Digital Marketing Jobs in Nigeria

View Digital Marketing jobs below.

  • Josiah Fidel Consulting logo

    Social Media Officer, Content Creator, and Copywriter

    Josiah Fidel Consulti..Abuja, Nigeria13 June

    Josiah Fidel Consulting Limited is a privately owned Human Resources, Accounting, and Management Consulting firm. Josiah Fidel Consulting is your partner ...

    Onsite
  • HelloMe Limited logo

    Growth Digital Marketing Specialist

    HelloMe LimitedLagos, Nigeria13 June

    UK Neo-Banking Financial institution, providing Banking as a Service (BaaS)ABOUT THE ROLE: The HelloMe team is built of like-minded individuals on a mission to ...

    Onsite
  • Michael Stevens Consulting logo

    Marketing Director - Communications

    Michael Stevens Consu..Lagos, Nigeria13 June

    Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and ...

    Onsite
  • Bitsin Travels And Tours logo

    Content Manager

    Bitsin Travels And To..Lagos, Nigeria13 June

    Our mission is to make your travel experience exceptional by offering you a one-stop shop for all of your travel needs.Responsibilities Developing and ...

    Onsite
  • Surge Africa Organisation logo

    Content Manager

    Surge Africa Organisa..Nigeria13 June

    Surge Africa design and implement innovative measures that improve approaches to climate adaptation through policy, media and resilient development. We ...

    Remote
  • Fadac Resources logo

    IT Sales Executive

    Fadac ResourcesLagos, Nigeria13 June

    Proven methodology, profound impact, and sustainable results. These are the component that makes our company unique. At Fadac Resources we provide businesses ...

    Onsite
  • Infytel Communications logo

    Sales Manager - Cyber Security Solution

    Infytel Communication..Lagos, Nigeria13 June

    Infytel Communications Ltd. is a leading information technology company that specializes in providing industry-focused solutions integrated with leading-edge ...

    Onsite
  • MBZ Technology logo

    Digital Marketer

    MBZ TechnologyDelta, Nigeria13 June

    MBZ Technology Limited is a dynamic tech startup, offering a diverse range of services including SEO, Software, Web, and App Development, Data Analytics, ...

    Onsite
  • Rishcon Digital Agency logo

    Social Media Manager

    Rishcon Digital Agenc..Lagos, Nigeria13 June

    Rishcon Digital Agency is a digital marketing agency, we help businesses reach their digital marketing,management objectives and we aim to be the GO-TO brand ...

    Onsite
  • Mshel Homes Ltd logo

    Full Stack/IT Manager

    Mshel Homes LtdAbuja, Nigeria13 June

    Mshel Homes Limited is an independent Real Estate Company located in Abuja, Nigeria. Simply put; we partner with You to get your dream home. Make all the right ...

    Onsite
  • Qatar Airways logo

    Digital and Marketing Operations Officer

    Qatar AirwaysLagos, Nigeria12 June

    In a relatively short time, Qatar Airways has grown to more than 140 destinations worldwide, offering unmatched levels of service excellence that have helped ...

    Onsite
  • ACCION Microfinance Bank logo

    Head of Marketing Communications

    ACCION Microfinance B..Lagos, Nigeria12 June

    Established in 2007, Accion Microfinance Bank has a mission, "To economically empower micro-entrepreneurs and low-income earners by providing financial ...

    Onsite
  • MTN Nigeria logo

    Manager - Roaming Test

    MTN NigeriaNigeria12 June

    MTN Nigeria is part of the MTN Group, Africa\'s leading cellular telecommunications company. On May 16, 2001, MTN became the first GSM network to make a ...

    Onsite
  • Bonfire Ventures Limited logo

    Brand Manager

    Bonfire Ventures Limi..Oyo, Nigeria12 June

    Bonfire is dedicated to empowering entrepreneurs by creating a collaborative ecosystem where innovators, investors, and collaborators come together to bring ...

    Onsite
  • Infytel Communications logo

    IT Solution Pre Sales and Sales Manager

    Infytel Communication..Lagos, Nigeria12 June

    Infytel Communications Ltd. is a leading information technology company that specializes in providing industry-focused solutions integrated with leading-edge ...

    Onsite
  • WorkPay logo

    Digital Marketing SEO Specialist

    WorkPayLagos, Nigeria12 June

    WorkPay is an end-to-end HR and payroll system offering time tracking, payroll management, Employer of Record (EOR), insurance, and payouts to all banks in ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.