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Digital Marketing Jobs in Abuja

View Digital Marketing jobs in Abuja below.

  • Walex Biz Nigeria Limited logo

    Digital Marketer

    Walex Biz Nigeria Lim..Abuja, Nigeria17 April

    Walex Biz Nigeria Limited is a full-spectrum software solutions company based in Abuja, Nigeria. We deliver solutions as a software development company to both ...

    Onsite
  • Saturn Epic Energy and Gas Global Co. Ltd logo

    Digital Marketer

    Saturn Epic Energy an..Abuja, Nigeria17 April

    Saturn Epic Energy and Gas Global Co. Ltd was established in 2020 with the primary aim of pioneering the drive towards Africa’s industrial transformation, by ...

    Onsite
  • Global Windsor Group Limited logo

    Gallery Manager

    Global Windsor Group ..Abuja, Nigeria17 April

    Global Windsor Group, with the core of its activities in Nigeria, is a diversified organization covering a range of markets including property, oil and gas, ...

    Onsite
  • Global Windsor Group Limited logo

    Social Media / Gallery Assistant

    Global Windsor Group ..Abuja, Nigeria17 April

    Global Windsor Group, with the core of its activities in Nigeria, is a diversified organization covering a range of markets including property, oil and gas, ...

    Onsite
  • Gemini Engineering logo

    Digital Marketer

    Gemini EngineeringAbuja, Nigeria17 April

    Gemini is a reputable value added service (VAS) aggregator in Nigeria. We are a leading provider of VAS and Bulk SMS routing services.The Role Optimize ...

    Onsite
  • Pomovina Fresh logo

    Social Media Manager

    Pomovina FreshAbuja, Nigeria17 April

    Pomovina Fresh is a healthy food brand that focuses on delivering healthy food options very fast. We are committed to delivering on our promise of making ...

    Onsite
  • Nordic Hotels Nigeria logo

    Social Media Manager

    Nordic Hotels NigeriaLagos, Abuja, Nigeria16 April

    Founded by Danish and Nigerian entrepreneurs in 2011, we are Nigeria's leading boutique hotel group known for exceptional service and Scandinavian design. Our ...

    Onsite
  • Palladium Group logo

    TB Digital Systems Developer

    Palladium GroupAbuja, Nigeria15 April

    Palladium is a global leader in the design, development and delivery of Positive Impact – the intentional creation of enduring social and economic ...

    Onsite
  • Elboogie Boutique logo

    Social Media Digital Marketer

    Elboogie BoutiqueAbuja, Nigeria14 April

    Your go-to destination for timeless and trendy fashion. We are a team of passionate individuals who believe everyone deserves access to high-quality products ...

    Onsite
  • Atusbulk Ltd logo

    Professional Graphic Designer/Social Media Manager

    Atusbulk LtdAbuja, Nigeria11 April

    We Offers A Comprehensive Suite Of Digital Marketing Services That Cover All Aspects Of Our Online Presence.Job Overview: We are looking for a creative and ...

    Onsite
  • Ikore International Development Limited logo

    Communications Manager

    Ikore International D..Abuja, Nigeria10 April

    Ikore, meaning "harvest” in Yoruba language, is an international development organization, proffering innovative solutions to drive sustainable social ...

    Onsite
  • Cedarcrest Hospitals logo

    Digital Design and Marketing Officer

    Cedarcrest HospitalsAbuja, Nigeria08 April

    Cedarcrest Hospitals / Cedarcrest Orthopaedic Clinics Ltd is a modern specialist medical care centre located in the heart of Abuja, Nigeria’s blossoming ...

    Onsite
  • Home Key Global Investment Limited logo

    Digital Marketing Personnel

    Home Key Global Inves..Abuja, Nigeria07 April

    Home key global investment limited was incorporated in 2016. The company was formed to develop and design standard homes of immeasurable worth in Nigeria and ...

    Onsite
  • Global Youth Skills Acquisition & Poverty Eradication Organization (GYSAPEO) logo

    Social Media Manager

    Global Youth Skills A..Abuja, Nigeria07 April

    Global youth skills acquisition and poverty eradication organization, (GYSAPEO) is a registered Non-Governmental Organization, non- profit organization, that ...

    Onsite
  • Primestix Construction Limited logo

    Content and Social Media Manager / Social Media Marketer

    Primestix Constructio..Abuja, Nigeria05 April

    At Primestix Construction we are committed to revolutionizing the construction industry through unparalleled design, advanced automation, and innovative ...

    Onsite
  • Montaigne Place logo

    Brand Ambassador

    Montaigne PlaceLagos, Abuja, Nigeria04 April

    Montaigne Place Is the leading luxury cosmetics, wellbeing and fragrance company in Nigeria. We are the hallmark of sophistication, luxury makeup, skincare ...

    Onsite

What is digital marketing? 

Digital marketing is the promotion of a brand or business online to attract customers using digital communications and channels like the Internet or social media. It is any form of marketing that involves the use of electronic devices to support a customer’s journey. It is also known as online marketing and can be done through search engines, websites, social media, email, mobile apps, text messaging, or web-based advertising. 

Digital marketing actually takes the same principles as traditional or offline marketing. It considers the customer’s journey and preferences. The difference is that it happens in a digital space. 

Uses of digital marketing 

  1. Digital marketing allows you to give your business a global reach and opens you up to a new market.

  2. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.

  3. It allows you to have a personalized plan and interaction with your customers through websites, emails, etc. 

  4. With digital marketing, converting leads to customers is a lot easier. A customer may only be a click away from purchasing from a business with a website. 

  5. Digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral. 

Types of Digital Marketing 

Search Engine Optimization/Marketing (SEO/SEM) 

The goal of SEO/SEM is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website. To accomplish this, SEO marketers research words and phrases consumers are using to search for information online and use those terms in their own content.

Social Media Marketing

Social media marketing is the art of using social media platforms as a digital marketing channel to reach connect with customers and generate leads. You can create a profile for your business on any social media platform like Instagram, Facebook, Twitter, Tiktok, etc., and create posts to advertise new products, sales, or freshly published content, and ads can be bought to reach out to a new audience.

Content Marketing 

Content marketing uses storytelling and information sharing to increase brand awareness. Ultimately, the goal is to have readers take action toward becoming a customer, such as requesting more information, signing up for an email list or making a purchase. “Content” can refer to blog posts, resources like white papers and e-books, digital videos, podcasts and much more. 

Email Marketing 

Email marketing is about creating personalised emails for clients to increase their customer base. It involves leveraging content, developing email lists, and creating newsletters and promotional copy content to keep customers engaged and also create more brand awareness.

Chatbox Marketing 

This is a form of digital marketing that involves utilizing chatbots for customer interactions on websites, social media, and messaging apps. The goal is to assist with customer inquiries, provide information, and guide users through the sales funnel.

Mobile Marketing 

This digital marketing type is focused on reaching your target audience on their smartphone or tablet. Mobile marketing reaches people through text messages, social media, websites, email and mobile applications. Marketers can tailor offers or special content to a geographic location or time, such as when a customer walks into a store or enters an event.

Other forms of digital marketing include:

  • Audio marketing 

  • Pay-per-click advertising 

  • Video Marketing 

  • Affiliate marketing 

Skills required in digital marketing

There are so many in-demand digital marketing skills needed for a digital marketer. Some of them are: 

  • SEO/SEM 

  • Email marketing skills 

  • Content marketing 

  • A/B Testing 

  • Marketing Analytics 

  • Copywriting 

  • Data visualization 

  • Research skills

  • Design skills 

  • Video creation and editing 

  • Conversion Rate Optimization 

How do I become a digital marketer?

  1. Assess Your Current Skill Set: To begin the process of becoming a digital marketer, you must assess your skill set and identify the skill gaps you have. This will help you know what skills to go for and learn.

  2. Take online courses: Online educational courses can give you an opportunity to enhance your current skills, expand your knowledge of digital media and potentially find new interests in other aspects of digital marketing.

  3. Self-study: As an alternative to more traditional educational routes, you can build their skill sets in a less formal learning setting. This involves studying recommended reading material, listening to podcasts of respected marketers, following digital marketing blogs and social media channels of marketing experts, and watching educational videos. 

  4. Internships/Volunteering: To build the skills you need to launch a digital marketing career, you can volunteer for an organization or take up an internship. This will help you learn what you need to know about digital marketing and increase your experience.