AXA Mansard is a member of the AXA Group, the worldwide leader in insurance and asset management with 157,000 employees serving 103 million clients in 59 countries. The group is a conglomerate of independently run businesses, operated according to the laws and regulations of many different countries. Despite being written in upper case, "AXA" is not an acronym, the name was chosen because it is short and can be pronounced easily the same way in every language. AXA Mansard was incorporated in 1989 as a private limited liability company and is registered as a composite company with the National Insurance Commission of Nigeria (NAICOM). The Company offers life and non-life insurance products and services to individuals and institutions across Nigeria whilst also offering asset/investment management services, medical insurance solutions and pension fund administration through its three subsidiaries AXA Mansard Health Limited, AXA Mansard Investments Limited and AXA Mansard Pensions limited. The company was listed on the Nigeria Stock Exchange in November 2009 and has Market Capitalization in excess of N28 billion thereby remaining the biggest insurance company on the Nigerian Stock Exchange.
JOB DESCRIPTION AND EXPECTATION
The Brand & Communication Officer is responsible for providing support and driving the execution of AXA Mansard’s brand, marketing and communication strategies across digital and traditional media channels.
Academic/Professional: Relevant first degree in Marketing or any related course.
Work experience: At least 7 years’ experience in brand management and corporate communications.
Job Level: This position has been profiled as a minimum Analyst role owing to the defined skill level, years of experience and complexities of the task to be performed.
Grade Level: This position has been profiled as a minimum Grade Level Analyst 9 owing to the defined skill level, years of experience and complexities of the task to be performed.
Key Responsibilities
- Initiate, implement, and coordinate overall marketing, brand and communication efforts and activities mix of assigned AXA Mansard products/business toward creating mental availability.
- Responsible for creating and managing the implementation of brand building and lead-generating events, promotion, and exhibition activities.
- Manage and ensure that AXA Mansard brand assets – offices, corporate gifts, etc – are on brand and compliant with all relevant regulatory guideline.
- Responsible the company’s CRS activities and ensure that they are in line with company’s sustainability strategy and brand purpose.
- Create brand and marketing assets such as videos, flyers, and other BTL materials to drive awareness and educations of relevant product and initiatives.
- Manage Social Media communication for assigned brand and products.
- Improve the performance of the brand in the market and overall leadership position in terms of TOMA, Consideration etc
- Work with the product managers and sales teams to develop new ideas for reaching end user markets.
- Build and maintain strong relationships with internal and external key stakeholders to ensure proper communication of Company beliefs, policies, culture and service offerings.
- Serve as liaison between the company and advertising agencies, freelance contractors, print suppliers and other marketing services providers.
- Plan and implement marketing and public relations strategies to increase customer base and loyalty.
- Manage media relations, research editorial opportunities and build relationships with key industry media.
- Ensure timely monitoring of corporate communications plan and strategy for uniformity in message, including templates, tag lines and logo usage
- Any other responsibilities that might be required by the CCMO from time to time.
Method of Application
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