Coronation Insurance Plc has been in operations for over half a century, offering a comprehensive range of insurance coverage. Established in 1958, Wapic has built a strong franchise in the largest economies in Sub-Saharan Africa and operates two subsidiaries; Coronation Life Assurance Limited and Coronation Insurance (Ghana) Limited. The Company has a history of delivering efficient and transparent insurance solutions to discerning clients; a culture reflective of the strength and leadership which underpins the company’s foundation.
Key Stakeholders
The Brand Compliance Specialist will work with cross-functional teams including Information Technology, Marketing and Communications, and Compliance to develop and implement brand compliance strategies in alignment with the overall organizational goals.
Key Responsibilities
Developing, defining, and executing the brand strategy and brand compliance for the Company
- Leading the development and placement (to both external and internal audiences) of a coherent story for the Coronation group and its subsidiaries and more broadly as required.
- Setting brand policy, including brand architecture and positioning for the company
- Providing brand naming, product naming, trademarks, and domain name standards.
- Governing brand trademarks and brand intellectual property aligned to agreements and regulatory requirements with support from legal advisors.
- Setting a brand strategy aligned to the organizational strategy and purpose.
- Developing and implementing the brand personality for the company
- Defining the visual language for the company (including what we look like and sound like).
- Defining the Corporate identity for the company including the logo, symbol, name, and other brand assets
- Designing and implementing world-class brand campaigns and brand experiences
- Conceptualizing and executing brand campaigns including activations where required.
- Executing above-the-line over-arching brand campaigns.
- Setting the Marketing & Communications minimum standards for client and customer event experience based on the client segment and its associated value proposition.
- Setting the minimum standards to drive a consistent brand experience across touchpoints across the organisation.
- Monitoring brand health and client engagement performance for the group as well as providing suggestions and remedial action where brand health is sub-optimal.
- Benchmarking and implementing naming conventions to align with the brand
- Contributing to the branding and naming decisions of innovations
- Reviewing and evaluating marketing and communications projects for brand consistency and compliance with established guidelines, ensuring all elements adhere to the organization's standards.
- Verifying and processing invoices for Marketing campaigns, ensuring accuracy and adherence to budgetary requirements.
- Ensuring consistent brand representation, protecting brand integrity, and maintaining a positive brand image across all touchpoints and materials.
- Collaborating with the marketing and communications team to resolve any discrepancies or issues related to brand compliance.
- Providing timely and effective communication reports on all media data
Key Requirements
Technical Competencies
- Expertise in Brand Compliance in the financial services and technology industries.
- Understanding of Content Management System (CMS) and basic web development skills which enables correct implementation of brand elements.
- Ability to develop training materials and guidelines for internal stakeholders to ensure that they understand and adhere to brand standards.
- Familiarity with design software such as Adobe Creative Suite or other graphic design tools to ensure compliance with Coronation’s brand standards.
- Understanding of digital assets management systems to effectively manage digital assets such as logos, images, and videos.
- Strong attention to detail and ability to perform quality control checks on various brand assets, including printed materials, digital media, websites, and social media profiles.
- Familiarity with brand monitoring tools and techniques to track brand compliance across different channels, including social media, online advertisement, and third-party platforms.
- Ability to generate reports, analyze data, and provide insights to improve brand compliance strategies.
- Stay up to date with industry trends, emerging technologies, and best practices in brand compliance.
- Knowledge of Microsoft tools such as PowerPoint and Excel to organize, analyze, and report on all media data
Behavioral Competencies
- Effective organizational and time management skills to handle multiple projects and deadlines simultaneously.
- Demonstrated ability to thrive in a fast-paced, dynamic work environment.
- Excellent communication skills.
- Collaboration and teamwork skills.
- Exceptional analytical, evaluative, and problem-solving skills.
- Excellent stakeholder engagement and stakeholder management skills.
- Proactive and resilient in dealing with challenges.
Educational Qualification and Work Experience
- A bachelor’s degree in marketing, communications, Business Administration, or a related field.
- At least 5-7 years’ working experience in brand management and brand compliance in a reputable organization
Our Benefits
- To help you stay energized, engaged, and inspired, we offer a wide range of employee benefits including a competitive compensation package, a robust rewards package, retirement benefits and tools designed to help you build a sound financial future.
- We also provide an environment that fosters the actualization of goals, and career fulfillment for our people while providing transformational solutions for Africa’s challenges.
Flexible Working Arrangement
Coronation’s current flexible working arrangement is designed to enable in-person connections and collaboration that is core to our culture such that it provides employees the flexibility of working from both the office (on-premises) and remotely.
Method of Application
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