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Brand Manager at Afriglobal Group

Afriglobal GroupLagos, Nigeria Digital Marketing
Full Time
Afriglobal Group began operations in 1988 by a visionary man Mr. B. B. Garg. Our business was majorly raw chemical distribution. We have since grown into a diversified entity with about five dynamic and fast growing competent organizations now referred to as Afriglobal Group of Companies. Each organization has developed into the market leader or one of the leading players in its own field. Currently, beyond Nigeria, we have operations in Cameroun, Ghana, Djibouti, Ethiopia, Tanzania, and Egypt. We also have offices India, China and South Korea. However, its international outlook notwithstanding, Afriglobal group has remained true to its African Origin.

Detailed Tasks & Responsibilities:

  • Brand Management, Event Management & Digital Marketing
  • Build and strengthen the company’s brand within the diagnostic and healthcare industry
  • Build and manage brand awareness, market positioning and digital marketing
  • Ensure a strong and consistent brand message across all channels and marketing efforts (events, campaigns, web, social media, and promotional material)
  • Organize company conferences, trade shows, activation programs and other major events as the need may arise
  • Oversee all digital marketing activities, social media marketing strategies and content marketing
  • Responsible for building brand awareness

Product Development & Pricing

  • Research and create demand for new products, services and solutions while ensuring profitability of all business offerings
  • Work with the sales team to develop branding strategies to maximize profits and market share while balancing customer satisfaction
  • Customer Satisfaction & Engagement
  • Identify potential customers and target markets
  • Analyze consumer behavior
  • Implement customer activation programs and new product implementation
  • Track and monitor all customer engagement action plan

Projects

  • Supporting proper planning and execution of Marketing projects
  • Assessing and identifying high potential locations for future business expansion.
  • Monitor, track and ensure the success of expansion projects

CSR
Manage the company’s CSR activities

Others
Perform other duties as may be required by Management from time to time

Method of Application

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