"Enjoying together around good food" defines the essence of GBfoods, the group that brings together the multi-local reality and the entrepreneurial and innovative spirit that has accompanied the various companies and local brands that shape it since its creation 80 years ago. Today, with a turnover of around 1 billion euros and a team of 2400 employees, the Group is present with its daily meal products in Spain, Italy, Netherlands, Russia, CIS Republics, in 30 countries in Africa and the Middle East through prestigious brands as Gallina Blanca, Star, Jumbo, Grand'Italia and Gino. Its innovative character, the local recipes, its commitment to society and to an optimal nutrition through daily meals of which its products are part of, are the key of its success.
About the Role
- The Brand/Category custodian, responsible for leading the development of market-based strategies and tactics collaboratively with other functions to ultimately deliver revenue, increase brand/value share, brand love & growth.
Key Responsibilities:
To lead the following areas:
Project Management (End to End delivery of innovation management)
- Business Case/Objectives/Opportunity Sizing
- 4 Cs Analyses
- Value Chain Evaluation
- P&L
- Project Financial Viability & Operational Feasibility
- Multi-functional Project Management
- Commercial Planning for In-market launch of the innovation
Commercial Operations Leadership
- Manage the planning, execution and tracking of brand programs in the region – vis – new product, pricing, experiential, direct-to-consumer activations or shopper /channel activations
Business & Budget Management Leadership
- Innovation & Initiative Reviews
- Demand Planning
- Consensus & Sufficiency
- Marketing Budget & P2P Tracking
Creative & Campaign Process Management Leadership
- Contribute to creative process – from agency briefing to conceptualization of big idea and execution of creatives – Key Visual, Shopper/Channel Activations, TV, Radio, Digital & Experiential activations)
- Create & Adapt relevant and differentiated shopper programs
- Development, execution & tracking of 360-degree Integrated Brand Experience programs on platforms
- Multi-functional Agency Management
- Governance on Brand Standards, Visual Identity System, Pack Design Principles and Content Management throughout the process.
Strategic Marketing Leadership
- Business Issue Analytics
- Growth Opportunity Sizing
- Where to Play/How to Win Strategy Setting
- Consumer Habits/Brand USP identification
- Execution Models
- Knowledge Sharing/Thought Leadership
Marketing Metrics Analytics & Reporting
- Brand Letters
- Business Reviews
- Pre/Post Reporting
Brand Governance
- Brand Letters
- Business Reviews
- Pre/Post Reporting
To collaborate with Other functions on the following areas
- Agencies on creatives, campaigns and activations
- Consumer Insights Function on primary and secondary research – Landscape and
- Consumer Behaviour data analytics/insights/integration/modelling
- R&D/Technical/Finance on Product Development, Operational Feasibility and Financial Viability
- Trade Marketing/Sales Team on Customization and Channel/shopper activations
Requirements:
- HND/BSc in Market Research, Marketing, Psychology, Statistics or other similar field qualification. Possession of CIM, NIMN or other relevant certifications is a plus
- Seven (7) years' experience, five of which should major in brand management preferably from agency and/or multi-national consumer goods sector
Technical Skills
- Understands fundamentals category business model
- Compelling business and activation briefs development
- Brand Asset and Design Principles
- Understands macro forces and consumer behaviour impact)
- Stakeholder management
- Competency in Microsoft Office suite (in particular, Excel and PowerPoint) is essential
Soft Skills
- Active listening and excellent negotiation
- Excellent collaborator and influencer
- Agile, dynamic and a creative personality
- Strategic Thinking and Thought Leadership
- Strong interpersonal skills
- Excellent team player
- Drive complex analysis to completion, synthesize and communicate insights
- Get-it-done mindset i.e., motivated to work hard and efficiently in a fast-paced, cross-cultural environment
- Ability to articulate with strong presentation and communication abilities
Method of Application
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