COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones; in major cities such as Lagos, Port Harcourt, Onitsha, Enugu, Kano and Abuja. Our longstanding reputation has earned us a status as Nigeria’s lead player in the electronics industry and as a result, we decided to go further by partnering with SAMSUNG to establish a local manufacturing line for its air conditioners and refrigerators in 2004. This, coupled with our state-of-the-art service centre that caters to consumers who buy our products, ensures that our customers enjoy the best quality of service from us and the best performance possible from their electronics.
Role Overview
- The Brand Manager will be responsible for developing and executing brand strategies that drive awareness, preference, and equity across target markets.
- This role will oversee end-to-end brand planning, communication campaigns, product positioning, and innovation pipelines, working closely with cross-functional teams to ensure consistent brand expression across all consumer touchpoints and trade channels.
Key Responsibilities
- Develop and execute brand strategy including positioning, messaging, and annual brand plans aligned with business goals.
- Lead integrated marketing campaigns (ATL, BTL, and digital) in collaboration with the in-house marketing team to drive brand awareness and engagement.
- Oversee product lifecycle and innovation, coordinating with R&D, sales, and supply chain on launches, improvements, and go-to-market plans.
- Monitor brand performance metrics and analyze consumer insights, sales data, and ROI to optimize brand initiatives.
- Collaborate cross-functionally with trade, sales, and digital teams to ensure consistent brand visibility and retail execution.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- MBA or professional certification in Marketing is an advantage.
- Minimum of 4–6 years of experience in brand management or marketing within FMCG, Consumer Electronics, or related industries.
- Proven experience in leading integrated marketing campaigns and managing cross-functional projects.
- Familiarity with consumer insights tools, brand tracking systems, and data analytics.
Skills & Competencies:
- Strong strategic thinking and brand storytelling ability
- Excellent communication and presentation skills
- Data-driven mindset with commercial acumen
- Creative judgment and attention to detail
- Project management and multitasking capability
- Strong leadership and stakeholder management skills
- Proficiency in Microsoft Office, marketing automation tools, and market research platforms.
Method of Application
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