Givanas Group of Companies is specialized in manufacturing and distributing Fast Moving Consumer Goods such as Milk, tea, canned sea food, bath soap and a lot more in order to satisfy the Nigerian market through Nigerian distributors and customers.
Job Summary
- We are looking for a dynamicBrand Managerto own and drive the growth of Givanas Group’s FMCG brands.
- You will lead brand strategy, product innovation, marketing campaigns, and performance management to deliver measurable business impact.
Key Responsibilities
- Develop and execute brand strategies to grow market share and profitability.
- Lead product development, packaging, and innovation initiatives.
- Conduct market and consumer research to inform brand positioning.
- Plan and execute integrated marketing campaigns (ATL, BTL, digital, trade).
- Monitor brand performance, analyze sales data, and benchmark competitors.
- Collaborate with Sales, Trade Marketing, and Supply Chain teams.
- Manage brand budgets and ensure ROI on marketing initiatives.
- Drive consumer engagement and maintain relationships with agencies, distributors, and retail partners.
- Ensure brand compliance with corporate and regulatory standards.
Key KPIs
- Brand growth and market share increase
- Sales and revenue impact of marketing campaigns
- ROI on ATL, BTL, and digital initiatives
- Successful execution of new product launches
- Year-on-year increase in consumer engagement and brand awareness
- Integration of market insights into strategy execution.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or related fields (MBA is a plus)
- 4–5 years of FMCG brand management experience
- Proven success managing multiple FMCG brands or categories
- Experience in launching products and executing full product lifecycle campaigns
- Deep understanding of Nigerian and West African FMCG markets
- Advanced Microsoft Office skills; marketing analytics tools a plus
- Professional certifications (CIM, NIMN) are advantageous.
Skills & Competencies:
- Strong FMCG marketing knowledge and consumer insight application
- Brand strategy, product innovation, and lifecycle management expertise
- Analytical mindset with proficiency in market research and data analysis
- Excellent communication, presentation, and negotiation skills
- Creativity, strategic thinking, and adaptability in fast-moving markets.
Salary
N600,000 - N700,000 Monthly.
Method of Application
Signup to view application details.
Signup Now
