Lakowe Lakes Golf & Country Estate often described as ‘West Africa’s best-kept secret’, is a beautiful, luxury community nestled in a peaceful neighbourhood about 35km from the hustle and bustle of Lagos.
Overview
- Support the Director of Marketing in the day-to-day management of Lakowe Lakes Golf & Country Estate by Newmark Hotels & Reserves.
- The Brand & Marketing Manager is responsible for developing and implementing brand strategies, driving brand awareness, managing digital and social media marketing, and enhancing the estate’s reputation.
- This role ensures consistency across all marketing channels and touchpoints, while effectively engaging with target audiences.
Responsibilities
Brand & PR Strategy:
- Develop and implement the Brand & PR strategy for Lakowe Lakes Golf & Country Estate by Newmark.
- Define and maintain brand standards, ensuring consistency across all marketing and communication channels.
- Continuously monitor and evaluate brand identity, positioning, and perception.
- Develop and execute integrated marketing and branding campaigns, ensuring all deadlines are met.
Marketing & Content Management:
- Develop and execute an annual marketing calendar incorporating events, seasonal campaigns, and promotional initiatives.
- Work closely with in-house designers, social media coordinators, and marketing teams to brief campaigns and creative assets.
- Write compelling copy for various marketing materials, including social media, paid ads, email campaigns, banners, flyers, and website content.
Organic Social Media & Paid Media Management (Google & Meta Paid Ads):
- Develop and implement a comprehensive social media strategy to drive engagement, brand awareness, and lead generation.
- Manage all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring regular and engaging content.
- Monitor social media trends, competitor activity, and audience behaviour to refine strategies.
- Oversee content creation, scheduling, and publishing of posts to maintain a strong and cohesive brand presence.
- Engage with the online community, responding to comments, messages, and reviews in a timely and professional manner.
- Track and report on social media.
Guest Experience & Community Engagement:
- Oversee the experience curator portfolio to enhance the guest journey and overall estate experience.
- Develop initiatives to foster a sense of community and engagement among guests and visitors.
- Collaborate with internal teams to enhance customer touchpoints, ensuring an exceptional brand experience.
Requirements
- 5 - 8 years of experience in a Brand Manager, Marketing, or Social Media role.
- Strong expertise in brand strategy, marketing, and digital/social media management.
- Experience in the hospitality, hotel, lodge, or resort industry is highly advantageous.
- Excellent copywriting, communication, and storytelling skills.
- Proficiency in social media platforms, content creation, and digital marketing tools.
- Strong data-driven mindset with the ability to analyze performance metrics and optimize campaigns.
- High attention to detail with excellent planning and organizational skills.
- Ability to manage a team, collaborate with multiple stakeholders, and drive projects to completion.
- Proficiency in Microsoft Office Suite and marketing software/tools.
- Ability to work independently and thrive in a fast-paced environment while meeting deadlines.
Method of Application
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