TRANSSION HOLDINGS, the company formerly known as TECNO TELECOM LIMITED, established in July 2006, is a high-tech company specializing in the R&D, production, sale and service of mobile communication products. After years of development, TRANSSION has become an important part of the mobile phone industry and one of the major mobile phone manufacturers in the world. Currently, it has full ownership of three famous mobile phone brands TECNO, itel and Infinix, and an after-sales service brand Carlcare. The company has set up offices in many countries and regions, such as Dubai, Nigeria, Kenya, Tanzania, Cameroon and Bengal, and even has built a factory in Ethiopia, which has provided great support for all its brands. In recent years, TRANSSION has grown rapidly in research and development, design, production, sales and after sales service, etc. and achieved great economic strength. And with the great support of all its partners, including Qualcomm, MediaTek, Facebook, Opera, MTN, Airtel, Etisalat, Safaricom, Gameloft, Ogilvy and BBDO, etc., all its brands have enlarged their market share, increased sales volume and enhanced market position continuously, because of which, TRANSSION has ascended to one of the top communication companies in Africa. In 2014, with the total shipments of 46,000,000, TRANSSION has created a new record and successfully ascended to the first camp of mobile phone manufacturers in the world.
Description
- The current Infinix marketing team is primarily execution-driven, with limited capability in generating deep local insights and culturally relevant creative solutions.
- We are therefore seeking an experienced marketing professional to serve as a Local Marketing Manager, who can work closely with the regional marketing lead and content strategy director to enhance localized communication, strengthen brand storytelling, and elevate overall brand perception in the market.
Responsibilities
- Lead and manage the local marketing team, including task allocation, performance management, and team development; continuously optimize team SOPs and workflows.
- Generate strong local market insights and consumer understanding, and translate them into actionable marketing plans for key moments such as product launches and campaign activations.
- Take ownership of both marketing effectiveness and communication outcomes, supporting business and sales objectives.
- Develop annual marketing strategies, including brand strategy, social media strategy, and audience segmentation.
- Identify and develop brand partnership opportunities, as well as explore external collaboration projects to enhance brand influence.
- Oversee end-to-end project management, ensuring timely and high-quality execution.
- Monitor competitive landscape and industry trends, and provide strategic guidance to ongoing marketing activities.
Requirements
- Minimum 7 years of experience in marketing, with at least 3 years of team management experience (managing teams of 10+ members preferred).
- Strong sense of aesthetics with the ability to guide and oversee external visual outputs.
- Proven ability in generating sharp insights and creative ideas rooted in local culture.
- Experience in FMCG or consumer electronics (3C) industry; both client-side and agency backgrounds are welcome.
- Well-established local network, including media, partners, and brand collaboration resources.
- Strong copywriting skills with the ability to craft compelling messaging.
- Fluent in English with excellent communication and cross-functional collaboration skills.
- Ability to adapt marketing approaches based on different budget levels, and deliver effective and creative solutions accordingly.
Preferred Attributes:
- Experience working in multicultural or global organizations.
- Familiarity with youth-oriented marketing and digital/social content ecosystems.
- Experience in managing large-scale integrated campaigns or product launches.
Method of Application
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