The Farmers Friend Saro AgroSciences Ltd the first company in the Group started out in 1991. Today it’s the leading marketer of Crop Protection Products in Nigeria & Ghana, committed to empowering Two Million Farmers within the next 5 years with superior agro-input (CPP, Seeds & Fertilizer) & Knowledge that will enable them increase their yield & livelihood in a sustainable manner. Value Proposition Provision of Quality Crop Protection Products + Knowledge for Yield Assurance & Increase
Job Purpose
- The Category Executive is responsible for the planning, execution, and performance management of the assigned product category (crop protection product portfolio).
- The role focuses on driving category growth through market and data analysis, product lifecycle support, pricing and promotion coordination, and close collaboration with Sales, Supply Chain, and R&D teams.
Key Responsibilities
Category Planning & Execution:
- Support the development and execution of annual category plans aligned with company sales and growth targets.
- Assist in defining category objectives, key SKUs, and crops of focus (e.g., maize, rice, etc.).
- Monitor category performance against targets and recommend the next line of action where required.
Product & Portfolio Management;
- Track product performance, including new product launches and existing brands.
- Support go-to-market activities such as product positioning, value propositions, and pack strategies.
- Maintain accurate and up-to-date product data, including SKUs, pack sizes, pricing, and promotional activities.
Sales & Trade Support:
- Work closely with Sales teams to support product availability and effective distribution across territories.
- Provide sales enablement tools such as product briefs, pricing guides, and promotional details.
- Coordinate trade promotions, farmer activations, field demonstrations, and seasonal campaigns.
Market & Competitive Analysis:
- Conduct market analysis on crop trends, seasonal demand patterns, and competitor activities.
- Track competitor pricing, formulations, pack sizes, and promotional strategies.
- Generate actionable insights to support pricing decisions and portfolio optimization.
Reporting & Performance Tracking:
- Prepare weekly and monthly category performance reports.
- Track KPIs including sales growth, market share, distribution, and promotional effectiveness.
- Support management presentations and periodic business reviews.
Qualification and Expertise
- Bachelor’s degree in Agriculture, Agricultural Economics, Agribusiness, or Marketing with at least a Second Class Upper (2.1).
- 3–5 years’ experience in marketing, category management, sales operations, or commercial roles (agrochemical or FMCG experience preferred).
- Good understanding of crop protection products, crop cycles, and farming systems is an advantage.
- Age Requirement: 26–32 Years.
Key Skills & Competencies:
- Strong analytical and data interpretation skills.
- Commercial and market-oriented mindset.
- Good coordination and stakeholder management skills.
- Proficiency in Microsoft Excel, PowerPoint, and reporting tools.
- Ability to manage multiple projects and timelines in a fast-paced environment.
Method of Application
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