Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals. Our clients range from large to small companies and organizations including some of the most recognizable brands. They come to Westfield seeking expert advice and personalized service on a variety of business process related problems and always leave satisfied. Our team is comprised of a well-respected group of talented, experienced and likable consultants that can help you achieve your business goals. With over 10 years of experience in Project Management, financial services and ICT marketing, Westfield brings the expertise you need from a consultancy outfit to help with your projects.
Job Summary
- The Communications Officer (Content Creation & Social Media) will be responsible for developing engaging written, visual, and multimedia content that strengthens brand presence across digital platforms.
- This role combines creativity with strategic communication, ensuring our messages resonate with target audiences including clients, partners, and stakeholders.
- The position supports the Communications & Branding Manager in implementing Group-wide communication strategies, while focusing on content production, social media management, and digital storytelling.
Key Responsibilities
Content Creation:
- Write blog posts, articles, newsletters, email campaigns, and press pieces that alignwith the Group’s brand voice.
- Develop creative assets such as infographics, carousels, and presentations for campaigns and corporate communications.
- Draft scripts and produce short-form video content (Reels, TikTok, YouTube Shorts).
- Manage website blog updates and collaborate with the design team on visual storytelling.
Social Media & Digital Presence:
- Create, schedule, and publish engaging posts across Instagram, LinkedIn, Facebook, and TikTok.
- Monitor community engagement and respond to messages/comments professionally.
- Use tools such as Meta Business Suite, Buffer, or Hootsuite for campaign scheduling and performance tracking.
- Stay updated on digital trends to optimize reach and engagement.
Analytics & Optimization:
- Track social media metrics (reach, engagement, conversions) using Meta Insights, LinkedIn Analytics, and Google Analytics.
- Provide monthly performance reports and recommend improvements.
- Optimize all content for SEO and audience engagement.
Collaboration & Support:
- Work closely with the Communications & Branding Manager to execute campaigns.
- Support Directors and departments with creative content for projects, initiatives, and events.
- Assist in developing materials for corporate presentations, brand showcases, and PR events.
Skills & Qualifications
- Bachelor’s degree in Communications, Marketing, Journalism, or related field (or equivalent work experience).
- 2–4 years of experience in content creation, copywriting, or social media management.
- Strong writing and editing skills in English with attention to detail.
- Proficiency in content design and editing tools: Canva, Adobe Photoshop, Illustrator, Premiere Rush, CapCut, InShot.
- Familiarity with CMS (WordPress, Notion), SEO tools (Yoast, SEMrush, Ubersuggest).
- Knowledge of social scheduling and analytics tools (Meta Suite, Hootsuite, Buffer, Later).
- Creative thinker with proven ability to adapt tone and style for different audiences.
- Organized, deadline-driven, and capable of handling multiple projects simultaneously.
Bonus Advantage:
- Experience creating viral/short-form video content.
- Prior corporate communications or agency experience.
- Basic knowledge of email marketing platforms (Mailchimp, Brevo).
Method of Application
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