Speedaf Express is a joint-venture company formed from the YIWILL HOLDINGS and ZTO.We commit to reduce the end-to-end logistics costs while providing a stable and recognized logistics services to our customers.
Job Summary
- We are seeking a creative and strategic Content Creator to develop engaging content across various platforms, including social media, blogs, websites, and email campaigns.
- The ideal candidate will have a strong grasp of storytelling, branding, and content marketing, with the ability to align content with our business goals and audience interests.
Key Responsibilities
- Develop, write, and edit original content for digital platforms (blogs, websites, social media, newsletters, etc.)
- Collaborate with marketing, design, and product teams to align content with brand messaging and campaigns
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Plan and manage a content calendar across multiple platforms.
- Identify customers’ needs and recommend new topics.
- Coordinate with marketing and design teams to illustrate articles.
- Create and distribute marketing copy to advertise our company and products.
- Research industry-related topics and trends to ensure timely and relevant content.
- Measure web traffic to content (e.g. conversion and bounce rates).
- Optimize content for SEO and engagement.
- Create and edit videos, graphics, and other multimedia content (if applicable).
- Track performance metrics and adjust content strategies accordingly.
- Update our websites as needed.
- Stay up to date with content marketing best practices and emerging trends.
Skills and Requirements
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
- 2 - 4 years proven work experience as a Content Creator, Copywriter, or similar role
- Portfolio of published content
- Excellent writing, editing, and proofreading skills
- Familiarity with SEO principles, guidelines to optimize content and content management systems.
- Experience with social media platforms (Instagram, LinkedIn, TikTok, etc.)
- Basic knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite) is a plus
- Strong attention to detail and time management skills
- Creative thinking and storytelling ability.
- Data-driven mindset with an understanding of KPIs and analytics tools.
- Adaptability and comfort working in fast-paced environments.
Method of Application
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