Copywriter - Lagos at DentistFind

DentistFind connects patients with dental practitioners in a convenient and efficient way. DentistFind's mission is to create an environment for the patient and dentist that fosters trust and understanding through education, communication, and transparency. Our website offers a directory of dentists where you can find the perfect provider for your needs all from one place. We provide webinars on dental education as well as our own dental marketing course to help practitioners get ahead of the curve when it comes to their business strategies.

Job Overview:

• DentistFind is seeking a creative and analytical Copywriter who can produce compelling, data-driven copy that supports our lead generation and patient acquisition goals. This role requires a strategic thinker who can collaborate effectively across departments to deliver copies that align with our brand voice and enhances conversion rates.

Key Responsibilities:

• Ad Copywriting & Optimization: Develop, test, and refine ad copy for various paid campaigns (social media, search, retargeting) to improve click-through rates (CTR) and conversion rates.
• Conversion Copy Refinement: Audit and optimize existing web and landing page copy to minimize messaging friction and enhance user engagement.
• Email & Nurture Sequences: Craft engaging email campaigns for onboarding, follow-ups, re-engagement, and promotions to effectively guide prospects through the sales funnel.
• SEO-Aware Content Support: Work closely with the content and SEO teams to ensure copy is keyword-informed and balances SEO with readability.
• Sales Enablement Material: Create and maintain case studies, proposals, presentations, and other sales collateral to assist the sales team in closing deals.
• Performance Review: Analyze copy performance using analytics and feedback to inform future iterations.
• Cross-Functional Collaboration: Collaborate with designers, strategists, campaign managers, and client success teams to ensure messaging aligns with campaign objectives and brand guidelines.

Required Skills and Qualifications:

• Bachelor’s Degree: A degree in Marketing, Communications, Journalism, English, or a related field.
• Experience: Minimum of 3 years of experience in copywriting, preferably within the healthcare, local services, or lead-generation industries.
• Technical Proficiency: Familiarity with tools like Google Analytics/GA4, Hotjar, Google Ads, email platforms (e.g., Klaviyo, Mailchimp), and CRM-integrated messaging.
• SEO & UX Writing: Strong understanding of SEO principles and UX writing best practices.
• Analytical Skills: Ability to interpret data and performance metrics to refine copy strategies.
• Communication Skills: Excellent written and verbal communication skills, with a keen attention to detail.
• Collaboration: Proven ability to work effectively in a team environment and collaborate with cross-functional teams.
• Certifications: Copywriting certifications or additional coursework in digital marketing, SEO, or UX writing.

Preferred Qualifications:

• Behavior Analytics Tools: Experience with behavior analytics tools like Hotjar and Microsoft Clarity to review user behavior and adjust copy accordingly.
• Local SEO & GMB Optimization: Knowledge of local SEO practices and Google My Business optimization.
• Storytelling & Brand Development: Experience in crafting narrative frameworks or personas that strengthen brand identity.
• Editing with AI Tools: Proficiency in using AI tools like Grammarly and ChatGPT for efficient editing and headline testing.
• Certifications: HubSpot Content Marketing Certification, Copyblogger Content Marketing Certification, Google Ads Certification, or SEO Certification from SEMrush, Yoast, or equivalent

Ideal Candidate:

• Dynamic and Adaptable: Able to adjust strategies and tactics in a fast-paced environment.
• Passionate about Storytelling: Skilled in crafting compelling narratives that engage and convert audiences.
• Strategic Thinker: Capable of aligning copy with broader business and marketing objectives.
• Proven Track Record: Demonstrated success in creating high-impact copy that drives results.
• Data-Driven Decision Maker: Utilizes analytics and performance metrics to inform and enhance copy strategies.
• Continuous Improvement Enthusiast: Committed to learning and evolving to improve skills and outcomes.
• Proactive and Ownership-Oriented: Takes initiative and full responsibility for tasks and projects.
• Collaborative Team Player: Works effectively with diverse teams to achieve common goals.
• Excellent Communicator: Strong written and verbal communication skills, essential for cross-functional collaboration.
• Results-Driven: Focused on delivering exceptional results that meet or exceed expectations.

Company Culture & Values:

• Analytical Decision Making: Data-driven strategies guide our decisions.
• Speed & Agility: We prioritize efficiency and speed in execution.
• Strategic Focus: Long-term success through strategic actions.
• Continuous Improvement: Relentless pursuit of excellence and growth.
• Integrity & Transparency: Building trust through honesty and accountability.
• Challenge-Oriented: Embracing challenges as opportunities for innovation.

Method of Application

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