Creative Director at Del-York Group

The Creative Director is a senior leadership role responsible for shaping the organization’s brand voice, communication culture, creative vision, and market presence. This role sits at the executive table and ensures that all internal and external communication reflects excellence, clarity, and consistency.

The Creative Director serves as the Revenue Lead for Events, Creative Services, and Brand Communication driving business growth by attracting clients, securing partnerships, and overseeing high-impact creative and event solutions that generate income for the organization. The ideal candidate combines strategic thinking, strong agency management skills, creative depth, exceptional communication skills, and proven business development capabilities.

Key Responsibilities

Executive Leadership & Communication Culture

• Establish and maintain a unified communication standard across all departments and levels.
• Serve as the company’s authority on branding, messaging, communication tone, and visual identity.
• Advise executives, managers, and teams on best practices for internal and external communication.
• Develop and enforce brand guidelines and communication protocols used company-wide.
• Oversee corporate communications including press materials, official statements, public messaging, and thought leadership content.
• Foster a culture of clarity, transparency, and professionalism in all forms of communication.

Creative Vision & Brand Strategy

• Define the creative vision and ensure it reflects the organization’s mission, goals, and market positioning.
• Lead creative development for campaigns, content, production, and marketing materials.
• Supervise creative teams; design, content, production and ensure high-quality output.
• Ensure brand consistency across all digital channels, print materials, events, and corporate communication.
• Translate business objectives into strong creative concepts and brand narratives.

Events Leadership

• Provide executive leadership for event strategy, execution, and creative direction.
• Conceptualize and supervise high-impact corporate events, exhibitions, productions, and activations.
• Ensure all events reinforce the brand and serve as revenue-driving opportunities.
• Oversee end-to-end event planning, client communication, budgeting, and delivery.

Business Development & Income Generation

• Lead revenue generation for the Events, Creative, and Communications arms of the business.
• Identify and pursue new clients, partners, and business opportunities.
• Develop compelling proposals, pitch strategies, and partnership models to convert leads into revenue.
• Build and maintain senior-level relationships with high-value clients, brands, agencies, and institutions.
• Set income targets and work with relevant teams to achieve or exceed them.
• Represent the organization at industry events, conferences, and strategic meetings to drive visibility and business growth.

Strategic Management

• Align creative, communication, and event strategies with organizational goals.
• Provide executive insights on market trends, audience behavior, and competitive positioning.
• Oversee departmental budgets, resource planning, and ROI analysis.
• Ensure operational excellence across all units under the directorate

Requirements & Qualifications

• Bachelor’s degree in Communications, Marketing, Creative Arts, Media, or a related field. Master’s degree is an added advantage.
• At least 12 years of senior-level experience in Advertising agencies, Branding, Communications, Creative Direction, or Events.
• Proven track record of income generation and client acquisition.
• Strong leadership presence and ability to communicate at executive and board levels.
• Outstanding storytelling, presentation, visual communication, and strategic thinking skills.
• Ability to lead multidisciplinary teams and manage multiple large-scale projects.
• A strong professional network with the capacity to bring in new business opportunities.

Key Competencies

• Visionary leadership with a strategic mindset.
• Strong client relationship management skills.
• Creative problem-solving and decision-making.
• Exceptional collaboration and team-building abilities.
• Adaptability to evolving client and market needs.

Method of Application