Creative Studio Lead at Drinks.ng

ROLE OVERVIEW
Lead the in-house B2C Creative Studio and ensure fast, high-quality, on-brand creative delivery for trading execution, performance marketing, CRM/lifecycle communications, and brand campaigns. You will own the intake and prioritisation process, set quality standards, allocate work across the studio, and build a performance feedback loop that improves creative effectiveness over time.

KEY RESPONSIBILITIES
Studio operations, intake & prioritisation

• Own intake and briefing standards (objectives, specs, timelines, and approval owners).
• Maintain a production plan aligned to trading calendars; set SLAs and escalate capacity risks early.

Creative direction & quality control

• Set creative direction and review outputs for quality, accuracy, and brand consistency.
• Ensure claims, offers and pricing-related content reflect approved briefs and avoid misleading messaging.

Cross-functional execution

• Partner with Performance Marketing, CRM, Merchandising/Trading and Website teams to translate needs into clear briefs and deliverables.
• Align with Brand & Content on messaging and campaign storytelling; ensure promo mechanics/product info are accurately reflected.

Performance feedback & continuous improvement

• Incorporate insights from creative tests and engagement signals into iterations and future planning.
• Run post-campaign retrospectives and streamline studio workflows/tooling for speed and consistency.

Asset governance & controls

• Maintain a structured asset library with version control; retire outdated creatives and enforce approved usage.
• Apply controlled approvals for high-risk content and keep documentation retrievable for audit sampling.

People leadership

• Lead, coach and performance-manage studio team members; build capability across design, motion, and production.
• Manage freelancers/vendors as needed to meet timelines and quality standards.

PERSON REQUIREMENTS
Education

• Bachelor’s degree in Design, Visual Arts, Communications or related field (or strong portfolio-backed experience).

Experience

• 4–8+ years in creative production/design roles, with 2–3+ years leading a creative team or studio operations.
• Strong preference for performance marketing, e-commerce, and multi-channel campaign experience.

Behavioural

• High standards and attention to detail; balances speed with quality.
• Structured and calm under pressure; manages trade-offs clearly.
• Strong collaboration and governance mindset; protects brand integrity and ensures approved-offer compliance.

Method of Application