Roqqu is the fastest and easiest way to buy, sell and securely store your Bitcoin and other cryptocurrencies.
Role Overview
- We are seeking a highly knowledgeable and creative Crypto Content Manager who understands trading from a trader’s perspective, not just from a marketing standpoint. This role is responsible for building a content engine that attracts, educates, converts, and retains active traders across multiple regions.
- The ideal candidate actively trades and has real practical experience with Spot, Futures, Prediction Markets, CFDs, and Real-World Asset (RWA) markets, and can translate complex trading concepts into compelling content that drives user acquisition and trading volume.
- You will own the strategy, production, and performance of content across social media, in-app education, campaigns, and market expansion initiatives.
Key Responsibilities:
Content Strategy & Market Penetration
- Design and execute a global crypto content strategy aligned with user acquisition and trading volume growth
- Develop localized content playbooks for new markets (especially high FX-demand economies)
- Use content as a user acquisition funnel (Education → Engagement → Activation →Retention)
- Identify trading narratives and trends early (macro, altcoin cycles, narratives like AI, DePIN, RWAs, Memecoins) and convert them into campaigns
Trading & Market Education
- Create high-quality educational content on:
- Spot trading strategies
- Futures and leverage risk management
- Real World Asset (RWA) tokenization
- Prediction Markets
- Cards
- Produce trade breakdowns, chart analysis, and market outlook pieces
- Publish daily/weekly market commentary and trader insights
- Work with the trading team to explain platform features clearly
Creative Production
- Produce written and visual content across multiple formats:
- Twitter/X threads
- Short-form videos (TikTok, Reels, Shorts)
- Infographics & trading explainers
- Campaign landing page content
- In-app messages
- Blog articles & newsletters
- Lead storytelling for listing campaigns, trading competitions, and airdrops
- Turn complex trading concepts into simple and viral content
Requirements:
- Minimum 3 years of experience in crypto content, trading education, financial media, or exchange marketing
- Demonstrable personal trading experience in:
- Spot markets
- Perpetual futures
- Prediction Markets
- CFDs or derivatives
- Crypto ETFs
- RWA protocols/platforms
- Strong understanding of:
- Technical analysis
- Market cycles
- Liquidity & order book behavior
- Funding rates and liquidation mechanics
- Macro drivers (interest rates, inflation, dollar liquidity)
Skills
- Exceptional copywriting and storytelling ability
- Ability to simplify complex financial concepts
- Highly creative
- Visual content direction (Canva, Figma, or similar tools)
- Strong social media intuition (what goes viral in crypto)
- Data-driven mindset (analytics, engagement tracking)
- Deep familiarity with Twitter/X, Telegram, Discord, and Web3 communities
Preferred Qualifications
- Experience working at a crypto exchange, prop trading desk, CFD brokers, or trading education platform
- Existing trader or KOL network
- Experience entering new geographic markets using localized content
- Video scripting and short-form video creation skills
- Basic charting ability (TradingView)
Method of Application
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