Etu Odi Nigeria is the next generation creative agency, combining insightful brand strategy, creative communication and engaging brand experience in helping organizations chart the course from awareness to loyalty in the minds and hearts of its customers.
- Develop communication strategies for advertising campaigns.
- Conduct research to inform advertising strategies, using both qualitative methods (focus groups and structured interviews) and quantitative methods (demographic profiling and questionnaires).
- Develop and present a competitive market analysis report to the line manager and client periodically.
- Develop pitch documents and marketing proposals.
- Lead and champion the creative development process and provide feedback in response to consumer research findings.
- Provide the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy.
- Liaise with the client to fully understand their business objectives, target markets, and communications strategy.
- Develop marketing communication documents and present thoughts in a logical and convincing manner.
- Stay up to date on relevant market trends and developments within the advertising and communications industry.
- Conduct industry and market segment studies to identify gaps to exploit.
- Liaise with clients to identify specific marketing/advertising needs and develop possible solutions.
- Support the new business team and account managers during business pitches.
- Manage work, performance, and professional development of team members.
- Supervise subordinates and ensure team bonding.
- Train and coach subordinates in areas of skill gaps.
- Develop ideas that can be used for seminar papers or articles on any area of communications and brand management.
Method of Application
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