The Farmers Friend Saro AgroSciences Ltd the first company in the Group started out in 1991. Today it’s the leading marketer of Crop Protection Products in Nigeria & Ghana, committed to empowering Two Million Farmers within the next 5 years with superior agro-input (CPP, Seeds & Fertilizer) & Knowledge that will enable them increase their yield & livelihood in a sustainable manner. Value Proposition Provision of Quality Crop Protection Products + Knowledge for Yield Assurance & Increase
Job Purpose
- The Digital and Media Executive manages the company’s social media and other digital platforms to increase brand visibility, promote product adoption, and engage target audiences.
- The role involves working closely with external agencies to execute effective digital campaigns that will achieve the company's set goals.
Key Responsibilities
Social Media Management:
- Collaborate with a digital agency to develop and execute social media strategies aligned with SAS crops of focus and their respective growing seasons.
- Coordinate the creation, scheduling, and publishing of engaging, audience-specific content across Facebook, Instagram, X (Twitter), LinkedIn, and YouTube.
- Monitor social media trends, competitor activities, and audience engagement to continuously optimize content performance.
- Build and nurture online communities by responding promptly to inquiries and feedback.
- Maintain a positive brand image and encourage active audience participation.
Performance Analysis & Reporting:
- Review and interpret performance reports provided by the digital agency.
- Translate social media performance data into clear insights and recommendations for improvement.
- Provide summarized performance updates to the Head of Marketing to support decision-making.
Qualification and Expertise
- Bachelor’s Degree in any discipline, with at least a Second Class Upper (2:1).
- 3 to 5 years of experience in digital marketing or social media management.
- Age Requirement: 26 – 32 Years.
Key Skills & Competencies:
- Strong understanding of social media marketing, content strategy, and SEO.
- Proficiency with tools such as Google Analytics, Hootsuite, Buffer, Canva, or Adobe Suite.
- Excellent written and verbal communication skills.
- Ability to multitask, meet deadlines, and adapt to evolving priorities.
- Knowledge of agricultural trends and crop production is an advantage.
Method of Application
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