Digital Marketer at FoliXx Hospitality

FoliXx HospitalityLagos, Nigeria Digital Marketing

Full Time

FoliXx Hospitality is an organization whose grand purpose is to achieve global relevance among leaders in the hospitality guild, by unparalleled culture and service. We are a resolute people, committed to continuous excellent service delivery, our value systems are built upon: integrity, excellence, attitude, competence, and continuous improvement.

Job Overview

The Digital Marketer will develop, implement, and manage marketing campaigns that promote our brand, products, and services.
This role will enhance our digital presence, engage our target audience, and contribute to overall business growth.
The ideal candidate will have a strong grasp of current marketing tools, trends, and strategies, and be able to lead integrated digital marketing campaigns from concept to execution.

Key Responsibilities
Campaign Development & Management:

Plan, develop, and execute digital marketing campaigns, including SEO/SEM, email, social media, and display advertising.
Collaborate with internal teams to create landing pages, ads, and campaigns tailored to different audience segments and channels.

Content Creation & Strategy:

Design and execute content strategies for social media platforms, blogs, and other online mediums.
Develop engaging and high-quality content, including images, videos, and written copy, optimized for SEO.

Social Media Management:

Oversee the company’s social media presence across various platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
Monitor, analyze, and report on engagement, reach, and other key metrics.

Data Analysis & Reporting:

Track, analyze, and report on website traffic, conversions, and user engagement using tools such as Google Analytics and social media insights.
Prepare monthly/quarterly performance reports, including insights and recommendations for optimization.

SEO & SEM:

Conduct keyword research and optimize website and content for search engines.
Develop and manage PPC campaigns, ensuring optimized cost-per-click (CPC) and a strong return on ad spend (ROAS).

Email Marketing & Automation:

Design and manage email marketing campaigns, including customer segmentation, scheduling, and performance analysis.
Implement automation workflows for lead nurturing, onboarding, and re-engagement.

Brand Management:

Maintain brand consistency across all digital platforms, ensuring all communications align with company guidelines.
Support brand growth by engaging with online communities and fostering positive relationships with influencers and partners.

Market Research & Competitor Analysis:

Conduct regular market and competitor analysis to identify trends, gaps, and opportunities.
Stay updated on digital marketing industry trends, tools, and techniques to improve campaign effectiveness.

Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. A relevant certification (e.g., Google Analytics, HubSpot, Facebook Blueprint) is a plus.
Experience: 2-5 years of experience in digital marketing or a similar role, with a proven track record of successful digital campaigns.

Technical Skills:

Proficiency in Google Analytics, Google Ads, and social media advertising platforms.
Knowledge of SEO tools (e.g., SEMrush, Ahrefs), email marketing software (e.g., Mailchimp, HubSpot), and content management systems (CMS), such as WordPress.
Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.

Soft Skills:

Strong analytical skills with the ability to interpret data and provide actionable insights.
Excellent written and verbal communication skills.
Detail-oriented, creative, and proactive with strong project management skills.
Ability to work independently and collaboratively in a fast-paced environment.

Key Competencies: