At Pawnshop by Bluradish we are more than just a luxury pawnshop; we are the embodiment of innovation and accessibility. We understand the importance of quick, hassle-free access to cash, especially during critical moments. Our modernized pawnshop concept not only addresses immediate financial needs but also offers a seamless and transparent experience. We stand as pioneers, reshaping the pawn industry landscape in the global market, one luxury asset at a time.
Role Summary
- We are looking for an analytical, creative, and results-driven Senior Digital Marketer (PPC Specialist) to lead and manage our performance marketing initiatives across Google Ads, Meta Ads, YouTube, and other paid media platforms.
- This individual must have a proven track record of generating high-quality leads and conversions in luxury, finance, or high-value B2C environments.
Key Responsibilities
- Lead and execute PPC strategies across Google, Meta, Bing, YouTube, and luxury ad networks.
- Plan, set up, optimize, and manage campaigns for lead generation, retargeting, and brand awareness.
- Conduct keyword research, audience targeting, and competitor analysis tailored to high-net-worth users.
- Build custom funnels and conversion journeys for different client segments (Luxury Sellers, Buyers, and Investors).
- Analyze campaign performance and report on KPIs including CPA, ROAS, CTR, Quality Score, etc.
- Manage monthly ad budgets (across different geographies) and maximize return on ad spend (ROAS).
- Collaborate with the creative team to deliver luxury-aligned ad creatives, copy, and landing pages.
- Run A/B tests to optimize ads, landing pages, and user experience.
- Recommend and implement automation tools and AI integrations to improve efficiency.
- Stay updated with the latest PPC trends, platform updates, and compliance policies.
Requirements
- Interested candidates should possess relevant qualifications
- Minimum 7 years experience in PPC/performance marketing, preferably in luxury, fintech, or e-commerce.
- Strong proficiency in Google Ads, Meta Ads Manager, Google Analytics, Google Tag Manager, and tracking platforms.
- Proven track record of driving high-conversion campaigns with clear ROAS benchmarks.
- Strong understanding of audience segmentation, lookalike audiences, UTM tracking, and pixel management.
- Experience working with CRM systems, funnel building tools, and email retargeting platforms.
- Excellent communication, reporting, and stakeholder management skills.
- ]Understanding of the luxury consumer mindset and how to create targeted campaigns that speak to wealth, trust, and exclusivity.
- Google Ads and Meta Certifications are a plus.
Preferred (Bonus) Experience:
- Experience marketing to ultra-high-net-worth individuals (UHNWI).
- Familiarity with luxury product categories: watches, bags, cars, art, or rare collectibles.
- Experience working in a startup or fast-paced digital agency environment.
Method of Application
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