KOKO TV is a fast growing music production company, based at London’s iconic music venue, KOKO. Founded in 2010, we have quickly established ourselves as a major player in the youth music market. Series 1 of our debut show KOKO POP brought live performances and interviews with the biggest names in pop, including Taio Cruz and Paloma Faith, to millions of young music lovers. Aired on T4 on prime-time Saturday mornings, the show was carefully targeted to a 15-24 demographic and delivered a suite of brand extension opportunities to our corporate partner. Following this success, KOKO TV is now exploring a series of exciting new formats. We are already working with potential media partners and collaborators to produce a number of innovative shows, employing a wide range of production elements: from reality TV to live music performances. As London's premier live venue, KOKO has put on shows for many of the world's biggest artists, including Madonna, Prince, Coldplay and Christina Aguilera. We have also staged a 30-day iTunes Festival filmed by Endemol, and hosted shows for Disney, AOL and the prime-time TV production, The Album Chart Show.
Role Description
- This is a full-time, on-site role for a Digital Marketing Executive, located in Lagos. The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote KOKO's products and services.
- Day-to-day tasks include managing social media marketing, creating web content, analysing web analytics, and communicating marketing strategies effectively.
Responsibilities
Paid Advertising & Performance Marketing:
- Develop and manage Facebook, Instagram, Google, TikTok, and YouTube Ads.
- Optimise ad budgets and strategies for maximum return on ad spend (ROAS).
- Track and analyse ad performance using Google Analytics & Meta Business Suite.
- Implement retargeting strategies to boost conversions.
Social Media Growth & Content Strategy:
- Develop and execute social media content plans to grow brand presence.
- Work with content creators and designers to create engaging posts, videos, and reels.
- Manage influencer partnerships and brand collaborations.
- Monitor engagement, followers, and community interactions.
Website Optimisation & SEO:
- Oversee SEO strategies to improve organic traffic and search rankings.
- Ensure a seamless shopping experience through optimized product pages and landing pages.
- Track website performance and conversion rates.
Email, WhatsApp & SMS Marketing:
- Plan and execute email campaigns for customer retention and promotions.
- Set up marketing automation for lead nurturing.
- Track open rates, click-through rates, and customer engagement.
Data Analytics & Performance Tracking:
- Monitor KPIs (Key Performance Indicators) and adjust marketing strategies accordingly.
- Use Google Analytics, Facebook Pixel, and CRM tools to track customer behavior.
- Provide weekly and monthly reports on campaign performance and business impact.
Requirements & Qualifications
Education & Experience:
- Bachelor’s Degree in Marketing, Business, or relatars experience in digital marketing.
Technical Skills:
- Proven experience with Facebook Ads, Google Ads, TikTok Ads, and Instagram marketing.
- Knowledge of SEO, email marketing, content marketing, and social media strategy.
- Familiarity with tools like Google Analytics, Meta Business Suite, Klaviyo, Mailchimp etc.
Skills:
- Analytical mindset Ability to interpret data and optimise cive thinker
- Ability to develop engaging marketing campaigns.
- Strong leadership skills
- Ability to manage teams and collaborate cross-functionally.
- Excellent communication and teamwork skills.
Method of Application
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