Cowris Technologies is a fintech company building simple, secure digital tools that support financial access for everyday users, including those in the diaspora.
Job Summary
- We're seeking a Digital Marketing Manager with up to 5 years of experience in developing and executing successful digital marketing campaigns. The ideal candidate will have a proven track record of driving website traffic, generating leads, and increasing conversions. As a Digital Marketing Manager, you'll work closely with our Product Portfolio Manager, Community Engagement Co-ordinator, and Graphics Designer to develop and execute a comprehensive digital marketing strategy that aligns with our business objectives.
Key Responsibilities
- Design and produce high-quality graphics, animations, and videos for social and digital media communities
- Create engaging visual content for websites, social media, and marketing campaigns
- Develop and maintain brand guidelines, including logos, color schemes, typography, and imagery
- Collaborate with the Digital Marketing Manager to develop and execute social media campaigns
- Work with the Product Portfolio Manager to design and optimize website content
- Create visual elements, such as icons, illustrations, and infographics
- Edit and retouch images and videos using modern design tools and technologies
- Stay up-to-date with the latest design trends and technologies
- Perform other duties as assigned by management, particularly in areas related to branding and marketing communications, to support company growth and objectives
Requirements
- 5years of experience in digital marketing
- Proven track record of success in driving website traffic, generating leads, and increasing conversions
- Experience in developing and executing comprehensive digital marketing strategies
- Strong analytical skills and ability to interpret data to inform future marketing decisions
- Excellent communication and project management skills
- Experience with social media marketing, email marketing, and Google Ads
- Familiarity with fintech or payment solutions is an asset, but not required
Method of Application
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