Michael Stevens Consulting is an international Human Resource Development & Management Consulting practice firm, with offices in Lagos, Port-Harcourt and Calabar, as well as in Accra, Ghana. Plans are at advanced stage to open subsidiaries in The Gambia, Sierra-Loan and Liberia. Our Tailored programs afford you the opportunity to customize the trainings to your organization. We can emphasize the topics most relevant to you and exclude those areas of less value. By designing our sessions in highly interactive forms and including practical real life examples, participants gain a truer understanding and appreciation of the material we are looking to impart. Every Training program is designed to bridge a development gap in the form of competencies. Our training competencies are represented in the diagram below; Michael Stevens is competent to handle any skill range not in this list as a customised training for your organization.
Job Summary
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
What does a Digital Marketing Manager do?
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- Digital marketing managers will work with themarketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements and Skills
- BS/MS Degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Application Closing Date
1st September, 2025.
Method of Application
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