SignalADoc Limited is a key player in the telehealth industry, providing best-in-class virtual healthcare solutions - Telemedicine and Vital Signs Monitoring - and maintaining an end-to-end network infrastructure for health and wellness. SignalADoc is seeking to hire an experienced Business Management/Administrative Personnel, with excellent business acumen to perform all administrative and clerical duties necessary for effective office management.
This role is highly data-driven and focused on growth. The ideal candidate understands how to build full-funnel digital campaigns, leverage paid and organic channels, analyse performance, and continuously optimise for better results in a regulated healthcare environment.
Key Responsibilities:
Digital Strategy & Growth
- Develop and execute full-funnel digital marketing strategies (awareness → engagement → conversion → retention)
- Translate business goals into measurable digital marketing campaigns
- Identify growth opportunities across paid, owned, and earned channels
Paid Media & Performance Marketing
- Plan, execute, and optimise paid campaigns across platforms such as Google Ads, Meta (Instagram & Facebook), LinkedIn, and other relevant channels
- Manage budgets, bidding strategies, targeting, creatives, and campaign structure
- Optimise campaigns for key metrics such as CTR, CPA, ROAS, and conversions
Campaign Management
- Lead digital campaigns for SignalADoc products (e.g. Chat Service, Video Health Platform, App features)
- Collaborate with social media, content, and creative teams to develop high-performing ad creatives and messaging
- Run A/B tests on ad creatives, landing pages, and messaging
Analytics, Reporting & Optimisation
- Track and analyse performance using tools such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and CRM dashboards
- Prepare weekly and monthly reports with insights and recommendations
- Use data to continuously optimise campaigns and improve conversion rates
Website, Funnel & Conversion Optimisation
- Optimise landing pages, click-to-WhatsApp funnels, and user journeys
- Improve lead quality and reduce drop-offs across the funnel
- Work with product and engineering teams to support growth experiments
Audience Targeting & Retargeting
- Build and manage custom audiences, lookalike audiences, and retargeting funnels
- Leverage user behaviour data (site visits, video views, chat initiations) for campaign optimisation
Compliance & Best Practices
- Ensure all marketing activities comply with healthcare advertising guidelines and data privacy standards
- Work closely with clinical and legal teams to ensure accuracy of health-related messaging
Requirements
- 3–5 years of experience in digital marketing, performance marketing, or growth roles
- Strong experience running paid ads on Meta and Google (LinkedIn is a plus)
- Solid understanding of marketing funnels and conversion optimisation
- Experience analysing campaign data and turning insights into action
- Ability to manage budgets and report ROI effectively
- Strong communication and collaboration skills
- Experience working with content, design, and product teams
Preferred Qualifications
- Experience in health-tech, fintech, or other regulated industries
- Hands-on experience with click-to-WhatsApp campaigns and conversational funnels
- Knowledge of CRM tools, marketing automation, and attribution models
- Experience with A/B testing tools and conversion rate optimisation (CRO)
- Familiarity with SEO, email marketing, and lifecycle marketing
- Background in marketing, business, data analytics, or related fields
What Success Looks Like in This Role
- Consistent growth in qualified leads and chat initiations
- Improved conversion rates from engagement to paid users
- Reduced customer acquisition costs (CAC)
- Clear reporting and actionable insights that guide business decisions
- Scalable digital marketing systems that support long-term growth
Method of Application
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