Smart Partners was founded by Tijani Iyemifokhae , a graduate of Industrial Chemistry, University of Benin with MBA (Human Resources) Lagos State University Ojo. He has more than a decade work experiences that span across some leading law firms as Practice Development Manager. At Fine and Country International (West Africa) he was the Head of Operations and Strategy. For the years spent at Fine and Country, he developed; Sales, Marketing, HR Structures and Policies, Business model and Operational Processes. Mr. Iyemifokhae has attended series of local (Lagos Business School) and International trainings. He is a talented Strategist with multitasking abilities.
Job Summary
- The E-commerce Manager is responsible for overseeing the company’s online sales operations, optimizing digital channels to drive revenue, improve customer experience, and ensure seamless end-to-end e-commerce performance.
- This role combines commercial strategy, digital marketing, platform management, and data analytics.
Key Responsibilities
E-commerce Strategy & Growth:
- Develop and execute the e-commerce growth strategy aligned with business objectives
- Identify opportunities to increase online sales, conversion rates, and average order value
- Manage product assortment, pricing strategies, and promotions
Platform & Website Management:
- Oversee daily operations of the e-commerce
- Ensure website functionality, uptime, UX/UI optimization, and mobile responsiveness
- Coordinate with developers for updates, integrations, and troubleshooting
Digital Marketing & Traffic Generation:
- Plan and manage digital campaigns (SEO, SEM, email marketing, social media, paid ads)
- Optimize customer acquisition and retention strategies
- Collaborate with content and design teams for campaign execution
Analytics & Reporting:
- Track KPIs such as conversion rate, traffic, bounce rate, CAC, and ROI
- Use analytics tools (Google Analytics, dashboards) to derive insights and inform decisions
- Prepare periodic performance reports with actionable recommendations
Order Fulfillment & Operations:
- Oversee order processing, inventory coordination, and logistics performance
- Ensure timely delivery and efficient returns management
- Work closely with store officer and supply chain teams
Customer Experience & Support:
- Enhance customer journey from browsing to post-purchase
- Monitor customer feedback, reviews, and service quality
- Implement improvements to increase customer satisfaction and loyalty
Vendor & Stakeholder Management:
- Manage relationships with external vendors (payment gateways, logistics partners, agencies)
- Collaborate cross-functionally with Sales, Marketing, IT, and Operations teams
Key Requirements
- Bachelor’s Degree in Business Administration, Marketing, or related field
- 4–6 years experience in e-commerce or digital commerce management
- Strong knowledge of e-commerce platforms and digital marketing tools
- Proficiency in data analysis and performance tracking
- Understanding of UX/UI principles and customer behavior
- Strong project management and organizational skills
Core Competencies:
- Commercial acumen
- Data-driven decision making
- Digital marketing expertise
- Customer-centric mindset
- Problem-solving and innovation
- Stakeholder management.
Method of Application
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