We are a social business committed to energy access and digital access in Africa. We make accessible to all innovative products that meet the needs of local populations to change their life. Baobab+ is available in Senegal, Mali, Madagascar and Ivory Coast. Baobab+ is part of Baobab Group, a digital finance group specializing in financial inclusion in 9 countries in Africa and China.
Role Overview
- As a key member of the growth & digital marketing team, you will bring our brand, product growth to life through captivating visuals from static designs to motion graphics that drive engagement across digital footprints and channels.
- You’ll work closely with the growth, communications, and product teams to create high-quality content that strengthens Baobab’s visual identity and connects emotionally with our audience.
Key Responsibilities
Creative Concept and Design:
- Develop visually compelling still and motion graphic assets for campaigns, product launches, and brand storytelling.
- Collaborate with the marketing and product teams to translate ideas into designs that resonate with target audiences.
- Ensure all visuals are consistent with Baobab’s brand identity, tone, and visual guidelines.
Motion Graphics and Animation:
- Create impactful motion content, including short videos, explainer animations, and product demos for social media, web, and internal communication.
- Edit and animate video content to highlight product features and brand moments effectively.
- Experiment with creative animation techniques to make Baobab’s stories stand out.
Storyboarding and Pre-Production:
- Develop storyboards, visual treatments, and animation sequences to communicate creative direction before execution.
- Collaborate with copywriters, videographers, and campaign leads to ensure storytelling alignment.
Collaboration and Delivery:
- Work cross-functionally with internal teams and external vendors to execute design needs efficiently. o Incorporate feedback constructively while maintaining design integrity and brand consistency.
- Manage multiple projects simultaneously and meet tight deadlines without compromising quality. 5. Brand Innovation and Quality Control
- Uphold Baobab’s design standards across all touchpoints.
- Stay informed on emerging trends in visual communication, motion design, and technology.
- Recommend creative improvements that enhance brand impact and engagement.
Qualifications and Skills
- Bachelor’s degree in Graphic Design, Animation, Visual Communication, or a related field.
- Minimum of 3–5 years of professional experience in graphic and motion design, preferably within a creative agency, fintech, or digital brand.
- Strong portfolio demonstrating both static and animated design work.
- Advanced proficiency in Adobe Creative Suite (After Effects, Illustrator, Photoshop, Premiere Pro). Knowledge of Figma, Blender, or Cinema 4D is a plus.
- Excellent understanding of composition, typography, color, and motion principles.
- Detail-oriented, innovative, and able to balance multiple creative priorities in a fast-paced environment.
- Strong communication and collaboration skills with a growth and learning mindset.
Why Join Baobab Nigeria
- Be part of a mission-driven brand making financial inclusion a reality for millions.
- Work in a dynamic, growth-oriented environment where creativity and innovation are valued.
- Collaborate with diverse teams across Africa on projects that make a real impact.
- Competitive compensation and opportunities for professional development.
Application Closing Date
19th November, 2025.
Method of Application
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