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Facebook Ads Expert at Softhills Limited

Softhills LimitedLagos, Nigeria Digital Marketing
Full Time
We invest more than just funds; we invest our knowledge and experience, our ideas and our infrastructure. Working alongside entrepreneurs and co-founders, we support our ventures from startup to scale to exit, giving them access to the global networks and services they need to grow. This support is bolstered by the innovative partnerships we forge with big businesses. Our digital expertise helps our ventures be more agile, while our partners’ global scope helps them scale faster.

As a facebook Ads Expert at Softhills, you will be at the forefront of our digital marketing efforts, crafting and optimizing facebook ads campaigns that drive results. You will have the opportunity to apply your expertise to reach and engage our target audience effectively.


  • Seasoned Expertise: Proven track record of successfully managing and optimizing facebook ad campaigns with demonstrable results.
  • Strategy Development: Create and implement comprehensive facebook advertising strategies that align with our marketing goals and target audience.
  • Campaign Management: Manage, optimize and monitor facebook ads campaigns to maximize ROI and performance.
  • Ads Creatives: Collaborates with the creative team to develop compelling ads creatives and copy that resonate with our audience.
  • Audience Targeting: Utilize audience insights and segmentation to reach the right demographics and interest.
  • Budget Management: Efficiently allocate and manage advertising budgets to achieve cost-effective results.
  • A/B Testing: Conduct A/B tests to refine ad performance and drive continuous improvement.
  • Performance Reporting: Provide regular reports on campaign performance, key metrics and recommendations for improvement.
  • Stay Updated: Keep - up - to - date with facebook advertising trends, tools and best practices to ensure our campaigns remain competitive.
  • Cross-Channel Collaboration: Coordinate with other marketing to ensure a consistent and effective overall strategy.
  • Compliance: Ensure compliance with facebook’s advertisement policies and guidelines.


  • Seasoned Expertise: Proven track record of successfully managing and optimizing facebook ads campaigns with demonstrable results.
  • Analytical Skills: Strong analytical and data driven mindset to make informed decisions and optimization.
  • Creative Mindset: Ability to think creatively and collaborate on ads creatives and copy to resonate with the target audience.
  • Audience Targeting: Proficiency in audience segmentation and targeting strategies.
  • Budget Management: Experience in effectively managing advertising budgets.
  • A/B Testing: Knowledge of A/B testing methodologies to refine ad performance.
  • Reporting: Proficiency in reporting tools and the ability to communicate insights effectively.
  • Ad Policy Compliance: Familiarity with facebook's advertising policies and guidelines.
  • Marketing Knowledge: A solid understanding of digital marketing principles and practices.


  • Minimum of 2 years experience.

Method of Application

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