Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. With headquarters in New Delhi, India, the company ranks amongst the top 5 mobile service providers globally in terms of subscribers. In India, the company's product offerings include 2G,3G and 4G services, fixed line, high speed broadband through DSL,IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G mobile services. Bharti Airtel had over 264 million customers across its operations at the end of July 2012.
Job Description
- To provide implementation and support on the campaign management solution.
- To manage the optimization of the campaign platform capabilities and communication channels. This will lead to customer value development and value loss reduction
Responsibilities
Campaign Management
- Business reporting and Analysis for the HBB business
- Business insights on sales and marketing KPI’s
- Daily CWN reporting on business KPI’s
- Competition Analysis to support business decision making
- Create micro and macro campaigns on Campaign Manager
- Identify and run BTL campaign opportunities
- Work with the business for campaign optimization
Communication Library
- Create and maintain the campaign and communication library
- Create and manage communication decision matrix
- Manage and regulate best campaign per channel and volume of communication for each campaign
ROI
- Measure campaign performance
- Measure the campaign impact on GR
- Balance bonus and paid MoU/Revenue
Data Analysis & Campaign Management
- Provide Report of the Campaign performance
- Correlate the campaign report performance to the business models
- Provide recommendations for campaigns based on data analysis
- Compare the Target group performance to the Control group performance
Performance Reporting
- Collate the daily, weekly and monthly performance reports
- Collate the team reports
DIMENSIONS
Other Dimensions
- No. of direct report
- Overall team strength
Qualifications
Educational Qualifications
- Bachelors in Accounting, Economics, Statistics, Mathematics, Computer Science , Engineering or any numerate discipline
Relevant Experience & Functional / Technical Skills
- Data analysis
- At least 4 years in Data modeling experience
- Strong SQL skills
- Advance Ms Excel skills
- Knowledge of COGNOS is an added advantage
Other requirements
- Ability to think out of the box
- Ability to work well in teams
- Ability to work within timelines
- Ability to learn within a short time
Method of Application
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