Located in the most populous country in the most diverse continent, we have come to realise that conventional financial institutions are handicapped in creating sustainable value for the present generation and the next.
Role Overview
- The Market Research & BI Analyst will provide deep insights, data modelling, competitive intelligence, and market analysis to guide Tiki’s strategic decisions across corridor prioritization, product development, pricing, regulatory requirements, and market-entry strategy. This role strengthens data?driven execution by supplying dashboards, forecasts, opportunity sizing, and performance analysis.
Key Responsibilities
Market Research & Intelligence
- Track competitor activities including pricing, SLAs, product features, licensing, and market expansions.
- Conduct continuous research on remittance trends: UK, EU, GCC, Africa and other markets that the business defines.
- Build comprehensive country/corridor profiles covering diaspora flows, KYC rules, regulatory regimes, partner availability, FX trends, and TAM/SAM/SOM sizing.
Data Analytics & Business Insights
- Build dashboards (GMV, revenue, AOV, success rates, corridor mix, cost of funds, partner SLA data).
- Identify growth opportunities, underperforming routes, pricing gaps, and operational bottlenecks.
- Support forecasting models for MAUs, transaction volumes, CAC, retention, and corridor profitability.
Strategy & Reporting
- Prepare executive?level insights on corridor rollout, partner performance, competitive benchmarks, and market shifts.
- Provide data-backed recommendations for new corridors, partner prioritization, pricing changes, or compliance adjustments.
- Monitor regulatory changes across EU/GCC/Africa/other markets as business needs require and summarize impact on business model.
Internal Support
- Support BD with partner comparative analysis.
- Support Product development with data for feature prioritization and customer segmentation.
- Support Marketing with insights on diaspora communities, demographic clusters, and channel performance.
Requirements
- 2–4+ years in market research, BI, analytics, or strategy (fintech/payments preferred).
- Strong data analysis skills (Excel, SQL, BI tools like PowerBI/Tableau).
- Ability to translate complex data into actionable insights.
- Strong understanding of remittance economics, FX, mobile money, PSP infrastructure, and regulatory landscapes.
- Excellent writing and presentation skills.
Key Skills
- Market insight generation
- Data modelling & dashboards
- Competitive intelligence
- Corridor analytics
- Strong research methodology
- Forecasting & scenario planning
Method of Application
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