Kuda is a full-service, app-based digital bank. Our mission is to be the go-to bank not just for those living on the African continent, but also for the African diaspora wherever they might live, anywhere in the world. Kuda is free of ridiculous banking charges and great at helping customers budget, spend smartly, and save more.
We’re now looking for a Performance Marketing Lead to lead our acquisition strategy, reporting into our VP Marketing. You’ll be responsible for scaling paid marketing, building and mentoring a team, and working closely with product, data, and brand to drive efficient growth.
Responsibilities
- Own and define Kuda’s acquisition strategy across all paid channels (social, search, programmatic, affiliates) ensuring efficient and scalable growth
- Set ambitious targets (installs, CAC, ROAS, MAUs) and deliver against them with a data-driven, test-and-learn approach
- Lead and mentor a high-performing performance marketing team of four people, creating clear growth processes and development opportunities
- Oversee budget allocation and forecasting, ensuring spend efficiency and strong ROI
- Identify, test and scale new channels to maximise efficiency and performance
- Collaborate with Product and Analytics to ensure accurate tracking, attribution and funnel visibility
- Partner with Brand, Creative and Content to deliver high-velocity, high-quality campaigns tailored to different business units
- Partner with Product Marketing and CRM Ops to optimise lifecycle continuity (from acquisition to retention) and maximise ROAS and LTV
- Use insights from acquisition performance to inform broader marketing and product strategy
- Own, manage and evolve the performance marketing tech stack (MMP, ad managers, etc.)
- Stay up to date with new platforms, tools, regulations, and trends to continuously evolve our growth engine
- Champion the exploration and adoption of AI tools and workflows to enhance campaign execution, targeting, creative testing and performance analysis
- Represent Performance Marketing at leadership level, reporting regularly on progress, challenges and opportunities
Requirements
- 7+ years of experience in performance marketing / growth, ideally in consumer tech, fintech or other app-first businesses
- Proven track record of managing million-dollar+ acquisition budgets and delivering efficient user growth
- Deep expertise in paid social, search, programmatic and attribution modelling
- Highly analytical with experience working with data, cohort analysis and experimentation
- Strong leadership experience: able to build, manage and coach teams, and set clear OKRs
- Collaborative, with excellent communication skills and proven ability to influence across product, finance and leadership teams
- Experience in high-growth African or global markets is a plus
Method of Application
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