Performance Marketing Motion Designer at LemFi (Formerly Lemonade Finance)

Lemonade Finance (YC S21) is building a neobank for immigrants in North America & Europe. We provide our users with multi-currency accounts that allow them to hold, send, and receive money from Africa in any currency for their business and personal banking needs. There are over 10 million Africans living in North America & Europe who go through hoops and have to pay exorbitant fees to send money to their loved ones. We are constantly fighting for everyday Africans to be able to move their money freely around the world at no cost and with the best exchange rate they can find out there. We launched the first version of the app at the beginning of October 2020 with just the ability to send money. Now, we enable our users to send and receive as well as pay bills for services across the ocean for loved ones. We have also grown to a team of more than 25 people working remotely and living on different continents

The Role

• We’re looking for a creative partner who can design and strategise. You’ll own paid ad creative across static and video formats, shaping ideas from research through to execution. This isn’t just an asset-production role — you’ll help us develop creative strategies that drive performance.

What You'll Do

• Design and produce static and motion/video ads across Meta, TikTok, Google, and Display.
• Translate campaign data and audience insights into creative ideas.
• Research competitor trends and emerging formats.
• Build, test, and iterate ad concepts to improve CTR, engagement, and conversion.
• Collaborate with performance marketing, copy, and brand teams to align messaging and visuals.
• Maintain a scalable asset library and ensure brand consistency.

What You'll Bring

• Proven experience designing for paid media (portfolio required).
• Skills across graphic + motion design (Adobe Creative Suite, Figma, After Effects, etc.).
• Strong understanding of digital advertising and performance metrics.
• Ability to ideate strategically, not just execute briefs.
• Comfortable balancing speed, quality, and experimentation.

Nice To Have

• Experience with dynamic creative optimisation and/or A/B testing.
• Familiarity with interactive or emerging ad formats.
• Background in performance-led businesses (e-commerce, fintech, apps, etc.)

Interview Process

• Portfolio submission (with annotated performance outcomes)
• Creative test / task (e.g. ideate 2–3 ad concepts + mockups)
• Interview with design, marketing, and leadership
• Walkthrough of past work: decision-making, iterations, outcomes

Method of Application