Regional Communications Coordinator - Africa at Heifer International

Heifer International does so much more than put food in the mouths of hungry people. Heifer helps people feed themselves. The goal of every Heifer project is sustainability - project partners achieving self-reliance And year after year, as partner families Pass on the Gift of knowledge and one or more of their animals'? offspring to others in need, they become links in a network of hope, dignity and self-reliance that helps hundreds of others care for themselves.

Essential Character Traits

• Manages complexity; Decision quality; Directs work; Plans and aligns; Optimizes work processes; Ensures accountability; Collaborates; Builds effective teams; Communicates effectively; Organizational savvy; Courage; Instills trust.

Responsibilities & Deliverables

• Execute regional communications strategies and plans in alignment with Heifer Africa’s communication objectives.
• Cultivate and maintain relationships with local and regional media outlets, journalists, bloggers, and influencers to generate positive coverage of Heifer's programs, initiatives, and impact stories.
• Create compelling content, including press releases, media pitches, feature articles, op-eds, and blog posts, to showcase Heifer's work and engage target audiences.
• Coordinate media visits, interviews, and press conferences to amplify Heifer's key messages and promote awareness of our mission and programs.
• Monitor media coverage and track PR metrics to evaluate the effectiveness of communication efforts and identify opportunities for improvement.
• Provide support for Heifer spokespersons in the region to represent the organization effectively at public events, conferences, meetings, and media interviews.
• Manage Heifer Africa’s external facing digital platforms including website, social media, newsletters and magazines among others.
• Collaborate with program teams, country offices, and partner organizations to identify and leverage storytelling opportunities that highlight Heifer's impact on beneficiaries and communities.
• Provide Communications guidance, support, and training to staff and partners, ensuring consistent messaging and branding across all communication channels.
• Stay informed about regional trends, issues, and news relevant to Heifer's work, and proactively identify opportunities to leverage media and communications channels to advance our mission.
• Manage crisis communications and reputational risks as needed, working closely with the Africa communications team and senior leadership to address challenges and protect Heifer's reputation.

Minimum Requirements

• Bachelor's degree in communications, public relations, journalism, or a related field. Master's degree preferred.
• Minimum of 8 years of experience in public relations, media relations, or corporate communications, with a proven track record of success in securing media coverage and building relationships with journalists and media outlets.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives, press releases, and other PR materials.
• Understanding of cultural nuances and sensitivities within the region to ensure communication strategies are culturally appropriate and resonate with diverse audiences.
• Strong interpersonal and networking skills with the ability to work effectively with diverse stakeholders and teams across different cultures and backgrounds.
• Creative thinker with the ability to generate innovative ideas and strategies for engaging target audiences and promoting Heifer's mission.
• Strong presentation and public speaking skills.
• Proficiency in media monitoring and PR analytics tools.
• Familiarity with digital communication tools and platforms, including social media, email marketing, website management, online engagement strategies, design tools and digital marketing trends.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple priorities and deadlines effectively.
• Strong problem-solving skills to address challenges, navigate complex situations, and find creative solutions.
• Leadership qualities to inspire and motivate teams, provide direction, and foster a collaborative and supportive work environment.
• Capability to engage with a wide range of stakeholders, including donors, partners, government officials, community leaders, and beneficiaries, to build strong relationships and support Heifer's communication objectives.
• Passion for Heifer's mission and commitment to social justice, sustainable development, and empowering smallholder farmers and rural communities.

Essential Job Requirements

• Regular travel within the designated region or to other locations for meetings, events, or media engagements may be required.
• Ability to manage multiple tasks, projects, and deadlines simultaneously in a fast-paced environment.
• Flexibility to adapt to changing priorities, timelines, and circumstances, adjusting Communications strategies and tactics as needed to achieve objectives.
• Keen attention to detail in all aspects of Communications activities, including writing, editing, proofreading, and reviewing materials for accuracy and consistency.
• Ability to manage Communication agencies and budgets effectively, maximizing resources to achieve desired outcomes.

Method of Application