Diageo is still a relatively young company - we have only existed in our current form since 1997- but our brands and our business have a rich heritage. our earliest ancestor company formed in 1749, is Justerini & Brooks - wine merchants, and blenders of the famous J&B whisky range. 10 years after that, in 1759 Arthur Guinness signed the lease on the now world famous St James's Gate brewery in Dublin, going on to create a globally iconic brand.
Job Description
- The Senior Brand Manager will be accountable for the execution of the brand strategy for the designated brand(s).
- Senior Brand Managers will be responsible for managing brand(s) with higher volume, value and/or strategic importance than those managed by Brand Managers.
- Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit and market share delivery.
- Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
- Drive the highest standards of execution in the brand team, and in particular ensure excellence in the development and execution of brand communication and activation strategies.
- Lead cross functional team (marketing, commercial, supply, finance) working on brand to ensure brilliant holistic execution of brands plans. Ensure strong working relationships which are critical to delivery.
- Convert local insights into value generating propositions for the brand.
- Lead the development of the marketing plans on the brand with input from the global teams.
- Collaboration with commercial team to translate brand strategy into channel plan and strategy with clear activity grid by channel.
- Development & implementation of brand pricing strategy working in collaboration with Net Revenue Management team.
- Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
- Ensure all activity plans based on a clear understanding through marketing effectiveness analysis of what works and what doesn’t.
- Maintain strong relationships with agency partners, providing written briefs and de-briefs to enable best in class work.
- Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance.
- Provide meaningful input into the volume forecasting process.
- Support the portfolio manager in the development and coaching of Assistant Brand Managers.
- Own the culture of compliance in the marketing team; ensuring full compliance to all relevant processes, codes & regulations.
Qualifications
- Appropriate tertiary marketing qualification – degree / diploma
- Suitable Post Graduate Qualification is desirable
Experience:
- Minimum 6 years’ experience in marketing and innovation
- Experience in other Commercially-oriented roles is desirable
- Track record of success in highly demanding organisations
- Proven ability to operate within the context of an extensive business network with accountability for key brand owner contact points
- Experience of operating in complex multi-dimensional consumer and channel landscapes.
Method of Application
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