Wakanow.com is Nigeria’s first and leading online travel company that provides customers with everything they need to research, plan and purchase a trip locally and globally. Wakanow.com offers travelers the cheapest available fares for flights, hotel reservations, airport pickups, visa assistance, vacation packages and many other travel services from a broad selection of partners. Established in 2008, Wakanow was founded as Nigeria’s first online travel company to bridge the gap and inefficiencies in Nigeria’s online travel space. Though it launched in 2008, the site fully took off around the period of the last World Cup in South Africa, affording it much needed early kick-off momentum. It has since grown to become the 5th Fastest Growing Company in Nigeria. This was awarded to them at the Nigeria50 Awards organized by All World Network in partnership with the Tony Elumelu foundation.
RESPONSIBILITIES
Paid Channel Ownership
- Manage paid campaigns across Google Ads, Meta Ads, TikTok,
- Snapchat, and emerging platforms.
- Own budget allocation across channels and markets to maximize
- ROAS and customer acquisition.
- Work closely with automation teams for retargeting and upsell flows.
Campaign Strategy & Execution
- Design and implement full-funnel paid media strategies (awareness, consideration, conversion).
- Oversee creative briefs for performance creatives and A/B testing.
- Develop scalable campaign templates for holidays, seasonal travelwindows, and destination pushes.
Analytics & Performance Tracking
- Build dashboards to monitor spend, conversions, revenue, CAC,ROAS, and attribution.
- Identify performance bottlenecks and recommend optimization tactics.
- Align with data team to improve measurement accuracy and reporting cadence.
Market Intelligence
- Track airline deals, pricing trends, travel demand cycles, competitor activity, and macro travel seasonality.
- Inform bidding and media decisions based on demand signals.
Collaboration & Stakeholder Alignment
- Work with marketing automation, product, pricing, and holidays teams to align offers and landing pages.
- Provide weekly and monthly performance readouts to leadership.
Requirements
- 4–7 years in performance marketing, preferably in e-commerce, travel, fintech, OTA or marketplace environments.
- Proven ability to manage $500k+/month cumulative budgets across platforms.
- Expert-level proficiency in Google Ads & Meta Ads, plus familiarity with TikTok & Snapchat.
- Strong analytical skills and comfort with performance dashboards.
- Experience with attribution models, pixel tracking, and web tagging.
- Comfort working with cross-functional teams and senior leadership.
- Evidence of scaling campaigns across multiple markets (international experience is a plus).
Method of Application
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