BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to develop winning creative and digital communication strategies as well as effective media buying solutions.
Job Summary
- To operate as the media strategy, investment advisor and client service interface for BrandEye Media on all assigned clients and brands to achieve set brand and budget objectives.
- To develop media strategies and implementation plans for clients and ensure that the plans are implemented to time and budget and that they deliver on agreed parameters and rates.
- To work on pitch and strategy documents for presentation to Client for new business development.
- To develop innovative ideas and strategy that would build brands for Clients and also generate revenue for the agency.
- Coordinate or Co-Lead Client activities that could span across different functions (Media, Digital, PR and Activation).
Responsibilities
- Understand, communicate and implement the fee (Retainership or Service Fee) structure and commercial terms for various clients and media partners in line with AISOP and agency agreed terms.
- Employ media research, consumer data and industry resources to provide strategic advice and direction to client briefs and brand challenges
- Ensure and oversee regularly interfacing with client via periodic meetings and generation of contact reports to ensure smooth and cordial working relationship between client and agency.
- Organize agency weekly/ bimonthly status update meetings on ongoing activities as well as future campaigns with a drive to achieve set billings & savings target for the business.
- Ensure delivery of innovative Ideas to Client to drive new consumer conversion, new market development and win awards & recognitions for brands and clients.
- Co-ordinate and take ultimate responsibility for campaign media plans and ensure error-free media schedules for campaigns and liaise with client for sign-off of final approved plans.
- Ensure Client is delighted in terms of Strategy, rates and discounts and work with the Buying unit in securing added value to delight client.
- Work seamlessly with other agency functions to ensure seamless implementation of media plans and campaign activities.
- Oversee the generation of monthly, quarterly and appropriate end of campaign reports which should entail campaign activities, budget compliance and recommendations for effectiveness
- Develop and compile deep actionable consumer insights on brand, competition, usage and attitude along with the agency’s intelligence unit
- Continuously study and compile media landscape information to help clients and agency better understand the changing communication landscape
- Maintain a repository of brand strategies, reports, reviews, consumer understanding and insights for knowledge sharing and transfer within agency.
- Ensure prompt collection of receivables and proper documentation of all invoices and financial transactions as per agreed contract and terms.
Key Skills and Competencies
Knowledge:
- Strong business & business environment understanding
- Advanced knowledge of planning tools, as well as an in-depth understanding of current media planning practices
- Strong working knowledge of the media space (including digital media) and available media research, monitoring tools and current developments in the media industry
- Strong business management, entrepreneurial, problem solving and decision-making skills.
Skills:
- Very strong communication, analytical and presentation skills.
- Excellent negotiating, bargaining and strong deal-closing skills.
- Data analytical & Problem-solving skills.
Behaviours:
- Inspire and have a positive can-do spirit, drive result professionally, honestly and upholding business reputation, help others to succeed by providing the right support
- You live & champion the BrandEye values and ethical standard ensuring full disclosure, documentation & transparency on all business transactions with zero tolerance for personal undisclosed gains.
- You understand and practice the code of business conduct & ethics of BrandEye Media.
- Uncompromising high ethical standard.
Renumeration
Industry Standard.
Method of Application
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