We are building an ecosystem to provide millions of customers with the best choice and value in digital and financial services. We are creating new and unique experiences for our customers and can offer scale to our partners to reach new audiences.
- We are looking for a strategic and creative Senior Social Media Specialist to lead the development and execution of PalmPay’s social media strategy. The ideal candidate is innovative, data-driven, and experienced in building strong digital communities within the fintech space. This role will drive brand visibility, audience engagement, and business growth through impactful and performance-focused social media initiatives.
Key Responsibilities
- Develop and execute a comprehensive social media content strategy aligned with brand objectives and industry best practices.
- Plan and manage the social media content calendar across all platforms.
- Lead community management efforts, fostering engagement and strengthening brand loyalty.
- Provide creative direction to designers and videographers to ensure brand-aligned, high-quality content.
- Develop and oversee video content strategies for various digital platforms.
- Identify and leverage trending topics to drive brand visibility and viral engagement.
- Manage and mentor social media executives, setting KPIs and ensuring performance targets are met.
- Conceptualize and present campaign ideas in collaboration with senior stakeholders.
- Write, edit, and proofread engaging content for social and digital platforms.
- Develop influencer marketing briefs and oversee paid social influencer collaborations.
- Manage online reputation, ensuring timely response to negative feedback and amplification of positive brand mentions.
- Conduct competitor analysis (SWOT) to identify opportunities for brand differentiation.
- Develop thought leadership content that positions PalmPay as an industry leader.
- Ensure compliance with social media ethics, copyright regulations, data protection, and privacy policies.
- Generate detailed performance reports with actionable insights and data-driven recommendations.
Required Qualifications & Skills
Must-Have:
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in social media management or digital marketing within the fintech industry.
- Strong understanding of major social media platforms, trends, and best practices.
- Proficiency in social media management and analytics tools.
- Excellent written and verbal communication skills.
- Strong content creation and storytelling ability tailored to different audiences and platforms.
- Analytical mindset with the ability to interpret data and optimize performance.
- Working knowledge of SEO and content marketing principles.
- Basic understanding of graphic design and photo/video editing.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong attention to detail and organizational skills.
- Positive, proactive attitude with the ability to adapt to evolving digital trends.
Method of Application
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