Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
The SEO Link Building Expert will play a key role in strengthening Crescita Solutions’ online visibility by acquiring high-quality, relevant backlinks that improve search rankings, increase domain authority, and drive qualified traffic. This role demands persistence, strategic thinking, and creativity in outreach. The specialist will work closely with our SEO and content marketing teams to develop link-building strategies, identify link opportunities, and build long-term partnerships with reputable websites, publishers, and industry influencers. Success in this role will come from balancing technical SEO knowledge with relationship-building skills and an eye for opportunities that align with our clients’ growth goals.
Key Responsibilities
- Research, identify, and secure link-building opportunities from high-authority and relevant domains.
- Develop and execute outreach campaigns to webmasters, bloggers, journalists, and influencers.
- Collaborate with content teams to create link-worthy assets such as guest posts, infographics, case studies, and industry reports.
- Monitor competitors’ backlink profiles to discover and leverage new opportunities.
- Maintain and expand relationships with digital publishers, niche websites, and media platforms.
- Track, measure, and report on backlink performance using SEO tools (Ahrefs, SEMrush, Moz, Google Search Console).
- Ensure all acquired backlinks comply with Google’s guidelines and avoid spammy or black-hat tactics.
- Contribute ideas to strengthen Crescita Solutions’ overall SEO strategy and authority-building efforts.
Requirements
- Proven experience in link building and off-page SEO.
- Strong understanding of SEO principles, algorithms, and ranking factors.
- Experience with SEO tools like Ahrefs, SEMrush, Moz, and Google Search Console.
- Excellent communication and outreach skills with the ability to build relationships.
- Ability to create persuasive outreach messages and pitches.
- Strong research and analytical skills to identify high-quality opportunities.
- Familiarity with content marketing and digital PR is a plus.
Working Conditions and Benefits
- Hybrid role with flexible working hours.
- Competitive salary based on skills and results.
- Opportunity to work with a Pan-African agency on global projects.
- Access to professional SEO tools and resources.
- Room for career growth into broader SEO or digital marketing leadership roles.
- Collaborative team environment with ongoing training and support.
Method of Application
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