FairMoney is a digital platform in Nigeria that allows you access instant loans in a few minutes through our android app.
About The Role
- We are hiring an SEO and SEM Specialist to transform search into a core acquisition engine for FairMoney. This role is responsible for driving organic and high-intent lead generation through SEO and Google Search Ads, while significantly improving our online visibility, traffic quality, and overall conversion performance.
- This is more than a technical optimisation role. We are looking for a growth-driven professional who can take full ownership of scalable, cost-efficient, and high-impact acquisition from search. The ideal candidate will lead strategies that increase visibility across priority keywords, grow organic traffic, and consistently generate qualified leads and application conversions through a data-driven SEO and SEM approach.
Key Responsibilities
- Own and execute the SEO and SEM strategy to drive high-intent, scalable user acquisition.
- Grow organic traffic and improve rankings for priority financial keywords that generate qualified leads and application installs.
- Lead Google Search Ads campaigns, optimising for cost-efficiency, lead quality, and conversion performance.
- Optimise the full search acquisition funnel from search query to landing page to lead to application and activation.
- Continuously test and improve landing pages, messaging, and user journeys to increase conversion rates.
- Identify and eliminate inefficient spend through deep analysis of search terms, user intent, and performance data.
- Track, analyse, and report on acquisition performance, including traffic growth, lead volume, conversion rates, and customer acquisition cost.
- Translate data insights into actionable recommendations that accelerate search-led growth.
- Collaborate with marketing, product, and growth teams to align search strategy with business objectives.
Requirements
- 5+ years in SEO, SEM, or search-focused growth roles.
- Strong hands-on experience with Google Search Ads.
- Proficiency with SEO tools (Ahrefs, SEMrush, Screaming Frog, Search Console).
- Knowledge of Nigeria’s search landscape and user behaviour.
- Familiarity with GA4 and conversion tracking.
- Ability to work with Product/Engineering to execute SEO changes.
- Strong analytical skills; comfortable working with large datasets.
- Experience in fintech, financial services or a high-growth marketplace is a plus.
Method of Application
Signup to view application details.
Signup Now
